16 Manchester agencies have joined a regional roster set up by intermediary Breadwinner Agencies, to make it easier for clients to find them.

Among the 16 agencies new to Breadwinner are Apadmi, BJL, Brandon, Dinosaur, Fluid Digital, Lesniak Swann, LOVE., McCann Manchester, PR Agency One, Republic of Media, Smoking Gun, Sputnik, The Market Creative, True North, Wilson Cooke, and Zeal Creative.

Chris McCash, founder of Breadwinner said although agencies have B2B experience they can be hard to find, especially when the industry is so London-centric. “A regional, selective roster is a way of giving clients from all over the country confidence to work with Northern agencies, coupled with, let’s face it, better beer.

“All the agencies know that clients are not that interested in researching every agency specialism and proposition. A one-stop shop with honest, impartial advice works for the clients as it reduces risks and saves a lot of frankly painful credential meetings.”

The roster gives free advice to clients on

pitching and handling agencies

.

Trevor Cairns, CEO of LOVE., one of the agencies to join the roster, agreed: “Agency representation is focused on London for obvious reasons. A regional intermediary was long overdue and it was a pleasure to support it.”