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  1. Five ways AI impacts demand generation

    as important as the product or service itself. And AI is the best bet we have.  Human beings can’t supply ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Establishing the right goals in 2022 for small businesses

    to work toward achieving those goals, is your best bet for success in 2022. Too often businesses risk ...

    Rebecca Grimes - 20/12/2021 - 12:14

  3. Five ways your marketing team can stand-out in your business

    small with impactful activities. Hedge bets where they matter.  2. Don’t just do what’s been done before ...

    Abhi Morjaria - 24/11/2021 - 08:56

  4. How to make good content that will improve your SEO

    specialising in vaginal mesh with an APIL qualification? You can bet you’ll end up on our Head of Medical ... specialising in vaginal mesh with an APIL qualification? You can bet you’ll end up on our  Head of Medical ...

    Charlotte Hartley - 24/08/2021 - 14:56

  5. 8 marketers share their B2B marketing predictions for the rest of 2021

    the only ‘constant is change’ they say, and I bet my bottom dollar that this will be more evident than ever ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  6. Reaching today’s tech buyer: Why the tech buying demographic has changed, and how B2B marketers can reach them

    that’s stopped you in your social media scroll most recently and I bet the majority is people-focused ...

    Jack Mann - 01/06/2021 - 14:51

  7. What’s the secret of successful B2B tech marketing in 2021?

    placing your marketing bets for 2021? These were two questions we were seeking to ask in our latest B2B ... are you placing your marketing bets for 2021? These were two questions we were seeking to ask in our ...

    Joel Harrison - 06/03/2021 - 16:11

  8. Getting value from a web-based events programme

    distancing has forced many businesses to shift their events on-line in order to preserve the feed ...

    Jack Mann - 28/10/2020 - 15:46

  9. What 15 years of B2B case study interviews have taught me about your audience

    starts, all bets are off. And usually, the real reasons the customer made their buying decision are less ... But when the interview starts, all bets are off. And usually, the real reasons the customer made ...

    David McGuire - 18/01/2021 - 15:03

  10. Awards case study: DigiPlex wins gold for 'Best use of content marketing'

    The company took a strategic bet that becoming 'the voice of sustainable data centres' would increase ...

    David Rowlands - 26/11/2020 - 12:46

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