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  1. News: Recent research sheds light on the state of PR in B2B

    on sales enablement, this can seem more consequential.’ ‘Very few B2B PR strategies can work optimally ...

    David Rowlands - 08/02/2023 - 14:40

  2. 7 Pillars of Successful Demand Generation

    how to: Fuel your demand gen engine Measure, analyze and optimize your campaigns Leverage ...

    Jerusa Calliste - 23/11/2022 - 10:02

  3. Inside Intent Data: Unlocking Demand Generation Results

    of utilizing intent data Optimization techniques Budget planning and future investment Discover the other B2B ...

    Jerusa Calliste - 23/11/2022 - 09:47

  4. Room 101: Demand Generation Consigning challenges and unlocking demand-gen potential in 2023.

    long-term success should look like. Let’s turn our range into optimism, and ultimately into marketing ...

    Daniela fernandes - 14/09/2022 - 12:00

  5. How to unlock green growth

    to define an optimal commercial model (such as co-creation partnerships, contracting strategy, and pricing ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  6. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    with successful growth strategies in a world of daily optimizations.  By upgrading an already successful content ... be optimized. By refining these efforts, Splunk could enhance pipeline through digital channels, particularly ... generation partners needed diversification at scale and additional optimizations. With the audience's ...

    David Rowlands - 14/06/2022 - 11:36

  7. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    precision,"- Ivanti  “Integrate has been integral to the evolution and optimization of our marketing engine over ...

    David Rowlands - 07/07/2022 - 12:59

  8. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    Collateral- distribution via lead researcher’s reports. Search (SEO/SEM)-paid search and SEO optimized landing ...

    David Rowlands - 14/06/2022 - 10:03

  9. The Neverending Customer Experience

    collaboration to build optimal customer experiences. We will be discussing:  Why B2B marketers should work more ...

    Daniela fernandes - 03/03/2022 - 13:36

  10. Building an authentic brand: Defining the building blocks for brand success

    brand and content strategy. Sue Mizera’s thoughts on what the optimal mix between brand work and lead ...

    Daniela fernandes - 28/02/2022 - 15:17

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