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  1. Why SMBs are looking for guidance and support from B2SB marketers

    forever changed. Small businesses are seeking help planning, executing, and optimising their ‘what’s ... their marketing to their 2022 SMB plans, one key ingredient for strategies and plans may center around building ... are in the middle of a pivot or planning one as they enter 2022. The biggest barriers slowing them down ...

    Dan Gliatta - 29/11/2021 - 09:25

  2. Planning for 2022: An interview with Mercè and Steven Cozens

    Evolution Planning Strategy In a recent interview with David Rowlands, editor at B2B Marketing, interviews ... Think Beyond’s co-founders, Mercè and Steven Cozens explore how to plan 2022: what to include in your ... of long-term planning and more. DR: How do you think marketers’ budget will change for 2022 planning ...

    David Rowlands - 19/11/2021 - 10:26

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    whether MM, as captured in the values ladder, could serve as the strategic framework to plan, conduct ... and analyse the research: Would the values ladder work as the overall model for structuring and planning ... insights and motivations, would provide the strategic framework for planning and conducting MM research, ...

    Sue Mizera - 19/11/2021 - 09:34

  4. How to realise the full potential of sustainability marketing

    plan. Setting and communicating ESG goals, and how you plan to deliver them, shows your business ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    Claire Davidson, strategy and planning director, Twogether. Not Sponsored ...

    Daniela fernandes - 23/11/2021 - 15:20

  6. Five ways your marketing team can stand-out in your business

    This will help carve a marketing plan that drives the overall business goals- the budget conversation ... How often are marketers guilty of using the same campaign plan and making a few edits to give ...

    Abhi Morjaria - 24/11/2021 - 08:56

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    your customers. By building UGC into your marketing plan, you’re able to reach more people in a digital ... to the advice in this guide will stand you in good stead when it comes to your UGC plan. It could also ...

    John Allen - 17/11/2021 - 08:39

  8. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    with the client. They are driving account-based growth. ABM-ers are building plans with a champion in the account, ...

    Bev Burgess - 05/11/2021 - 10:30

  9. Marketing automation implementation- where to begin?

    a new marketing automation tool successfully is not a quick task. It requires careful planning ... I recommend you follow in order to ensure a well-planned, accurate and error-free implementation. 1. Make ... a plan Before you begin implementing your chosen marketing automation software, the first step ...

    Tom Ryan - 14/10/2021 - 15:23

  10. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    marketing plan, balancing 60/40 efficiencies, maximising your martech and tech stack) and even help you ... This work is in progress. 1. Creating an overall marketing plan: Managing motivation, anticipating needs ... in your marketing planning? Imagine this scenario: Customer intimacy should serve to organise and unite ...

    Sue Mizera - 13/10/2021 - 09:49

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