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  1. Establishing the right goals in 2022 for small businesses

    their current stage of business development and what success looks like at the next stage. Pragmatism in goal ...

    Rebecca Grimes - 20/12/2021 - 12:14

  2. Managing agencies and building collaborative internal/external teams

    since dissolved, and in the age of Covid, both sides need to be more flexible, pragmatic and creative ...

    Jason Taylor - 19/10/2020 - 10:44

  3. What I learned migrating a B2B conference from F2F to digital in just 4 weeks

    extensively. But whilst this pragmatism is laudable, don’t let it limit you. Learning and pragmatism ... to that!). Be mindful that without question not everything is going to go to plan – so be pragmatic ... and pragmatic. This is no time to working with difficult speakers or prima donnas! We're currently preparing ...

    Joel Harrison - 28/04/2020 - 17:34 - 2 comments

  4. B2B Marketing's ABM opinion leaders

    the two groups.  It’s worth acknowledging that this is a UK-centric list – that’s pragmatically because we ...

    Kavita Singh - 14/09/2020 - 10:33

  5. Awards case study: Learn how Kate Owen won out for 'Marketer of the year'

    needs a balance of vision with pragmatism – plus a level of resilience – and Kate role models this every ... and strategic but also pragmatic and commercial. At Thomson Reuters, she brought scale and industrialisation ...

    Kavita Singh - 26/11/2020 - 14:20

  6. Marketing planning: Is it time to extend horizons past the fog of CV19?

    as CV19, most marketers’ pragmatic reaction was to draw in horizons. In other words, to think about purely ... easier, but is more important than ever Marketers have had to adapt to a more flexible and pragmatic style ...

    Joel Harrison - 06/09/2020 - 14:47

  7. Coming soon: The new normal of B2B marketing

    positivity and pragmatism are high. Here are the key lessons and insights from this session. I spent ... of the coronavirus – but as I found out on our first digital roundtable, positivity and pragmatism are high. Here ...

    Joel Harrison - 02/04/2020 - 09:16

  8. The show must go on!... or must it? What B2B marketing leaders think about the future of face-to-face events

    their number of licences. Pragmatism is the operative word. 7. Coronavirus has accelerated digitisation across ... pragmatism, flexibility and open-mindedness to enable the team to take the necessary steps. Individuals ...

    Joel Harrison - 20/04/2020 - 09:55 - 1 comment

  9. What I learned about the UK’s fastest growing B2B agencies

    that appears in this report, and I was struck by their confidence, pragmatism and optimism- not to mention ... for an article that appears in this report, and I was struck by their confidence, pragmatism and optimism- ...

    Joel Harrison - 14/02/2020 - 11:29

  10. Agency, vendor… or something else? What’s in a name for B2B marketers? asks Agent3

    a vendor. You could reasonably describe that as a pragmatic or opportunistic response to situations ... and its indicative of the pragmatism that is required to be successful in 2020. Given the amount ...

    Joel Harrison - 18/02/2020 - 09:27

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