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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   was in portrait, with reds and oranges and dominant images of bungee jumping, mountain climbing and racing across ...

   Sue Mizera - 09/03/2023 - 11:16

2. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

   Capgemini announced today that it has acquired 23red, a UK based purpose-driven creative agency ... 23red helps leading businesses, charities and government to shift the behaviour of their audiences. ... the most relevant channels, close to the point of purchase, influence or change.  The 23red team will join ...

   David Rowlands - 22/11/2022 - 11:07

3. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

   developed by Shane Redding and Georgie Gilmore, showing how marketing can contribute (and be instrumental ...

   Joel Harrison - 21/11/2022 - 10:29

4. The Global ABM Conference 2022: What you missed out

   was clear: “ABM isn’t golf. It’s not an individual sport. It’s a team sport. If you don’t recognise that, you ...

   David Rowlands - 08/11/2022 - 12:09

5. Five ways you can ensure your prototype gets you big time investment

   of challenging your assumptions and ensuring your big idea isn’t simply a very large smelly fish of the red ...

   Martin Brierley - 29/09/2022 - 10:24

6. News: The B2B Marketing Awards shortlist announced!

   Marketing 'Radical capital' by Bidwells & Blackstock 'Red diesel countdown: Ensuring ... by Brookfield Properties 'Finding the right fit for Red Wing' by Fifth Ring 'Lead the change ...

   David Rowlands - 23/08/2022 - 09:55

7. The importance of brand personality in B2B – and how to find yours

   for technology.) Collages captured images for each ranging from cool blues and greens to fiery oranges and reds ...

   Sue Mizera - 25/08/2022 - 14:16

8. Brand guidelines: When should you start breaking the rules?

   red and yellow circles on an ad at a bus stop, you know you’re looking at Mastercard- even though ...

   Danny Philamond - 04/08/2022 - 09:46

9. Real world account-based marketing

   Tools & Platforms How to Start Red House B2B Marketing ...

   Daniela fernandes - 12/05/2022 - 14:31

10. ABM is a marriage, not a fling

    this year. I always love to hear Joel Harrison! I’m looking forward to his and Shane Redding’s keynote on B2B ...

    Carolina Marino... - 24/06/2022 - 09:18

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