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  1. News: Annual study reveals rising stars in the marketing multiverse

    are not active on social media. IBM, American Express and Dell Technologies are 2021’s top ranked companies. ... are B2C firms. Social media activity across the global CEOs showed minimal growth from last year. Only 40% ... of CEOs have a social media presence, and of those, only 17% actively post company-related info. Media ...

    David Rowlands - 30/11/2021 - 16:21

  2. Gilroy

    Digital Marketing Lead Generation Social Media Services Web Design Business Services (eg. post, transport, ...

    Daniela fernandes - 19/11/2021 - 14:11

  3. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    the more reason why you should’ve asked in the first place.  2. Social Media A lot of the most effective ... UGC practices involve social media. It’s where conversations between clients are happening more ... a lot of UGC is sourced from and used on social media. And that is great. But what do you do if your ...

    John Allen - 17/11/2021 - 08:39

  4. How to realise the full potential of sustainability marketing

    accelerated consumers’ awareness around wider environmental and social issues. Consumers and investors ... are also wary of greenwashing, which means claiming false or superficial environmental, social ... if they prove their socially and environmentally responsible actions. Consumers also want companies to show ...

    Leeya Hendricks - 26/11/2021 - 09:41

  5. Four game-changing insights driving customer acquisition in a digital world

    is now online. Around 4.5 billion people – just over half the world’s population – are social media ... acquisition and digital selling, including via social media. 2. Use intent-based analytics to find the 3% ... be some arguments from Metaverse (nee Facebook) over this, but for B2B sales the number one social media ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    developments and programs—from product (re-)designs to social media messages to events and online communities— ... and social media messages, to events, activations and online communities. These activities are often ... (brand, social media messages, events, and activations) and every single brand touchpoint is sourced from ...

    Sue Mizera - 19/11/2021 - 09:34

  7. The data and science you need to know when approaching ABM email marketing

    and assessment content as we might think from our own social media experiences. Want to learn more about ... email messages, content assets, voicemails and social touches into cadences to see how real prospects ...

    David Rowlands - 16/11/2021 - 09:39

  8. Unconventional ways of getting customer insight

    wouldn’t otherwise have.  If you’re after media attention, your PR and content team will be looking ... in conjunction with a media partner, therefore guaranteeing an audience to poll and press coverage ... more than social proof, online reviews can be a powerful source of insight and feedback as customers ...

    Kate Cox - 15/11/2021 - 09:25

  9. Four tips and tricks to think differently about content management and improve digital experiences

    creating content and assets. Plus, having customer data, social media and marketing automation platforms ...

    Kieron McCann - 10/11/2021 - 14:59

  10. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    platforms, customer relationship management systems, connected TV or social media platforms. We are committed ... for marketers, doubts remain over whether their advertising efforts and media dollars are connecting to the right ... Number, and more readily activate that data in social, search and display advertising campaigns. “Dun ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

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