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1. How Sharper won Gold for ‘Best demand or lead generation campaign’ at The B2B Marketing Awards for their work with Proact and NetApp

   to cut through the noise with a wonderfully creative campaign. And who better to help them than ...

   David Rowlands - 27/02/2023 - 15:13

2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   products? Ingoing, as before, we had no idea. We replicated this workshop as much as possible, based ...

   Sue Mizera - 09/03/2023 - 11:16

3. A new year, a new set of priorities: Tackling your 2023 budget

   an hour in a car park with nothing but an industrial estate for company is not my idea of fun.  ... in the path to purchase.  Communications that have an idea at their heart and speak to people in ways ...

   Oliver Budworth - 25/01/2023 - 14:36

4. Propolis marketing lead

   marketing Commercially focused, and able to bring new ideas on board Passionate about success and delivering ...

   Jennie Barrick - 20/01/2023 - 14:41

5. Media and training marketing executive

   Commercially focused, and able to bring new ideas on board Passionate about success and delivering consistently ...

   Jennie Barrick - 20/01/2023 - 14:33

6. Live reaction: Can ChatGPT write your B2B copy?

   it's time to embrace your inner rebel and think outside the box...” I wonder if the fact it’s resorting ... Result: “I’m sorry, but using swear words in your B2B marketing is considered a bad idea and can make you ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

7. Revenue operations manager

   capable of effectively presenting ideas and selling concepts and tactics, excellent writer, proven ability ...

   Jennie Barrick - 12/01/2023 - 15:20

8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   wondering, Why even remotely put my career on the line again, no matter how brilliant the idea? You ask ... for brilliance. Part one. So, marketer, you have this terrific, game-changing idea that in 2023, your business ... to differentiate your business, gain customer loyalty and grow share of market. But your idea is surely not top ...

   Sue Mizera - 08/12/2022 - 10:09

9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   easier for them, on their own, to come to your side and support? If you wonder about our mixing 4C BCE ... brilliant your idea, it will likely fall flat on ‘Mount Rushmore’s’ stone-cold, deaf ears. Whereas taking ...

   Sue Mizera - 15/12/2022 - 08:40

10. Transforming your promise into your brand DNA

    in doing something wonderful. Generating emotions Promises are all about generating emotions ...

    Zsofia Raffa - 29/11/2022 - 10:41

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