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  1. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    Zintak, CEO of 6sense. “This investment adds fuel to our trajectory and gives us the ability to accelerate ...

    David Rowlands - 20/01/2022 - 14:46

  2. Improving CX with revenue enablement

    ability to assess unstructured data, through the likes of NLP (natural language processing) allows us ...

    Adam Mincham - 10/01/2022 - 09:12

  3. What’s in store for B2B marketing in 2022?

    abilities – irrespective of their industry. They have come to terms with the fact that the ability to win ... as part of their customer experience programmes, but only 17% are fully satisfied with their ability ...

    David Rowlands - 07/01/2022 - 15:27

  4. News: New hires in B2B

    marketing and strong leadership credentials will give us the ability to grow our business and better serve ...

    David Rowlands - 21/12/2021 - 09:09

  5. Christelle Fraysse on the importance of a solid CRM system

    visibility of the sales pipeline and communication to date, as well as the ability to track performance ... to adapt.  This shift has stress-tested the ability of businesses to function and perform under challenging ... into a customer base. In turn, this provides businesses with the ability for stronger communications, better ...

    David Rowlands - 16/12/2021 - 12:19

  6. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    the same success,” Paul states. “This gives you the ability to report back to the business ... giving you the ability to put your account-based strategy into action based on data that actually means ... that delivering a personalised experience to an account is effective,” Paul states. “But the ability to do ...

    David Rowlands - 10/12/2021 - 11:46

  7. News: Annual study reveals rising stars in the marketing multiverse

    about volume and reach. It’s about a brand’s ability to listen and react when it matters most- at speed ...

    David Rowlands - 30/11/2021 - 16:21

  8. Four tips and tricks to think differently about content management and improve digital experiences

    building experiences.  The ability to efficiently provide content to distributors, wholesalers ...

    Kieron McCann - 10/11/2021 - 14:59

  9. How to approach your ABX strategy

    it’s important that it gives you the ability to connect your first- and third-party data together ...

    David Rowlands - 10/11/2021 - 10:57

  10. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    will offer clients the ability to link professional contact data to consumer data for higher digital ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment


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