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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    ‘interference’ would be accepted. And so it was that we created this company’s Brand Octagon in three hours ...

    Sue Mizera - 27/02/2023 - 15:39

  2. People or personas? What B2B marketing can learn from B2C

    for both business and consumer buyers.  They also need to accept a certain amount of blending and ambiguity ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  3. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    marketers to refuse to accept poor conversion rates and understand that there is another way than simply ... Let’s face it, we are happy to accept that 95% of buyers who visit our websites never convert. We’ve ... been conditioned to accept that this is ok or even good and we need to do better.  Any B2B marketer ...

    David Rowlands - 07/07/2022 - 15:26

  4. Happiness by design

    to be fun… sometimes. Listen more to people you disagree with We must accept that we dislike dissenting ... perspective. But the most effective approach is to take a deep breath and accept that other people see ...

    Paul Dolan - 01/07/2022 - 09:26

  5. How your peers are measuring marketing operations

    shoulders and saying, “I could have told you that wouldn’t work” is not acceptable. There is also scope ...

    Simon Daniels - 25/07/2022 - 10:08

  6. Everything you need to know about purpose washing

    to ‘purpose wash’ and debate whether it’s acceptable for brands to take a stance on societal issues ...

    Vanessa Cheal - 01/07/2022 - 10:01

  7. 'Change' and 'new' are two great words- so long as they don’t apply to you!

    people in certain circumstances may really need a creative solution and yet have trouble accepting it.” ...

    Sue Mizera - 10/06/2022 - 08:58

  8. How expert call handling impacts revenue and ROI

    the health and wealth of a business in key areas including: Brand reputation Product acceptance ...

    Daniela fernandes - 24/02/2022 - 09:20

  9. The Neverending Customer Experience

    not be able to accept any applications from agencies or MarTech vendors. Your personal data: The data we ...

    Daniela fernandes - 03/03/2022 - 13:36

  10. B2B tech marketing innovators event

    will sadly not be able to accept any applications from agencies or MarTech vendors.   Your personal data: ...

    Daniela fernandes - 03/03/2022 - 14:24


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