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  1. ABX: What is account-based experience, and what do you need to know?

    in the world of business. However, that doesn’t mean it has reached some flawless ‘final form.’ Account ... -based experience (ABX) is the latest development in the world of account-based strategies, but what is it, how does ... The introduction and first chapter of Demandbase’s new ebook, The Clear & Complete Guide to Account ...

    Daniela fernandes - 10/01/2022 - 09:54

  2. How to break down data silos and become the data-driven marketer you need to be

    it’s within one account or across different accounts and/or industries.” Steffen Drucks, global head ...

    Daniela fernandes - 18/01/2022 - 10:42

  3. Practical magic: Cooking up a potion for success for your ABM programme

    between account selection and the development of your ABM plans. Step 1: Pre-workshop prep – getting ... you’ve selected your account. Use this to set expectations, extract information from the sales team ... to each account team to kick off the ABM journey. This gets everyone excited about the investment they’re ...

    David Rowlands - 07/01/2022 - 09:03

  4. Improving CX with revenue enablement

    of this dialog was centered around attracting new accounts and new contacts to engage with was less about ... While consulting customers on these topics, I was also leading large accounts of my own, had growth ... however, anonymise and group communications across an account and look for potential trends or early ...

    Adam Mincham - 10/01/2022 - 09:12

  5. What’s in store for B2B marketing in 2022?

    process automation that has enabled workloads to be lightened in admin, logistics, accounting, and HR ...

    David Rowlands - 07/01/2022 - 15:27

  6. The CMO's guide to account-based marketing in manufacturing and life sciences.

    ABM Download this now The CMO's guide to account-based marketing in manufacturing and life ... science Jabmo wrote this guide to help you understand how an account-centric approach to digital marketing ... goes on to explain how all the new digital marketing channels work to engage key accounts and covers ...

    Daniela fernandes - 13/12/2021 - 16:04

  7. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    account-based approaches and CX. So, ABM plus CX equals ABX,” Paul explains. For Paul, ABX isn’t confined ... your account perceives or engages with your brand, so this account-based focus cannot lie solely ... account-based approaches to a larger data section of their audience by having streamlined data. “If you get ...

    David Rowlands - 10/12/2021 - 11:46

  8. twogether on winning Gold for ‘Best use of direct mail’

    Salesforce accounts in the US. This multi-channel integrated ABM programme offered personalised kits in line ... When it came to selecting these top 30 accounts, Salesforce opted for a ‘careful’ approach: “We wanted ...

    David Rowlands - 21/12/2021 - 15:26

  9. News: New hires in B2B

    success for key global accounts. Alisia will work closely with clients in the business technology space ...

    David Rowlands - 21/12/2021 - 09:09

  10. Five predictions on data changes to future-proof your 2022

    taking into account their multiple touchpoints. Already we’re seeing innovative B2B marketers exploiting ...

    Jon Clarke - 20/12/2021 - 12:01


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