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  1. Five ways AI impacts demand generation

    impact than acquiring a new lead. 4. AI creates a hyper-personalised experience for B2B lead generation ...

    Satish Sadasivan - 14/01/2022 - 09:00

  2. Establishing the right goals in 2022 for small businesses

    acquiring more customers or expanding services.  To do this, small businesses must first identify ...

    Rebecca Grimes - 20/12/2021 - 12:14

  3. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    and analytics, has announced that it has entered into definitive agreements to acquire Eyeota and NetWise. ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  4. News: Expandi Group announces the integration of AccountInsight into the group

    marketing agency, has acquired AccountInsight, a UK-based adtech and martech company. This integration aims ... our clients across the globe.” Expandi group, a B2B marketing agency, has acquired AccountInsight, ...

    Lucy Gillman - 04/10/2021 - 10:43

  5. The 360-degree customer view: What does it mean and how can you actually achieve it?

    should not just refer to an obsession around acquiring new customers, Dayle claims. Rather, it should ... They look at things like: Are we linking customer service requests back to the customers we acquired over ... to be a lot harder (or nigh on impossible) to acquire new customers. With that in mind, it was only natural ...

    David Rowlands - 04/11/2021 - 11:22

  6. News: Acquia acquires Widen. We spoke with their CMO to learn more

    has announced that it has acquired Widen – a cloud-native maker of digital asset management (DAM) ... Widen acquired to expand this DXP strategy When asked why Acquia has acquired Widen, Lynne Capozzi said ... that it has acquired Widen – a cloud-native maker of digital asset management (DAM) and product information ...

    David Rowlands - 21/09/2021 - 09:19

  7. News: The Marketing Practice acquires Omobono and brings together two B2B agencies

    Practice has acquired Omobono bringing together two B2B agencies.  Supported by Horizon Capital, ... Practice. Over time, acquired agencies will work together to the benefit of clients as a single unit rather ... Propolis today! The Marketing Practice has acquired Omobono bringing together two B2B agencies.  Supported ...

    Kavita Singh - 17/08/2021 - 11:49

  8. How to build a customer insight strategy: An interview with Dr. Christine Bailey

    because of the level of customer insight we can now acquire. “The days of spray and pray are truly gone,” ... in time. Customer analytics Often, marketers are so heavily focused on acquiring new customers ... analytics can help marketers to both retain and acquire. When and where to engage Christine went on to say ...

    David Rowlands - 28/09/2021 - 13:42

  9. B2B Marketing privacy policy

    Data if B2B Marketing is acquired by or merged with another company. B2B Marketing will provide notice ...

    a12admin a12 - 30/09/2021 - 16:14

  10. Can you outsource your sales team?

    as a process and appointment set-up as a function have acquired a key stake in the ultimate achievement ... set-up as a function have acquired a key stake in the ultimate achievement of revenue numbers for any ...

    Satish Sadasivan - 28/06/2021 - 13:50

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