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  1. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    Master- Strategy & Evolution A merger or acquisition is typically a pivotal moment for any B2B ... questions that we sought to answer in our recent Propolis roundtable Mergers and acquisitions are very much ... highlight the value that marketing can deliver throughout a merger or acquisition, and more importantly ...

    Joel Harrison - 21/11/2022 - 10:29

  2. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

    acquisition in the region and its fifth in the last 18 months, making it the largest B2B tech marketing ... specialist in the world.   The acquisition of Rombii will enable The Marketing Practice to accelerate its ... this latest acquisition, The Marketing Practice adds to its market-leading demand generation and ABM portfolio ...

    David Rowlands - 08/09/2022 - 09:00

  3. News: Expandi achieves asset purchase of Cyance

    candidate. The acquisition of several of Cyance’s assets not only enhances Expandi’s martech solution, ... through an acquisition. This will benefit all stakeholders and customers.”   Raffaele Apostoliti, CEO ... if there's new innovation and growth in the market, it becomes an attractive acquisition opportunity ...

    David Rowlands - 13/09/2022 - 08:44

  4. News: The Marketing Practice announces rebrand to reflect its bold aspirations and unique B2B offering

    growth, including four acquisitions in the last 12 months. Bringing multiple specialist marketing ... of the rebrand follows hot on the heels of TMP’s latest acquisition, in the form of tech-enabled ABM and ABX ... leader Campaign Stars, its second US acquisition of the year, following the purchase of strategic ...

    David Rowlands - 13/07/2022 - 14:55

  5. Turn your product into your top marketing tool

    the acquisition phase—daunting and definitely expensive. Once you’re on the other side, the biggest difference ... to receive communications about services they don’t use. So much marketing energy is spent in the acquisition ...

    Rebecca Grimes - 27/07/2022 - 09:04

  6. News: Gravity Global acquires Mojo Media Labs

    This is Gravity's third acquisition in three months, continuing B2B consultancy’s bold expansion in the US. Gravity ... and a HubSpot diamond agency partner.  This is Gravity’s third acquisition in three months giving its growing US ... acquisition in three months, continuing B2B consultancy’s bold expansion in the US. anonymous user News ...

    David Rowlands - 15/06/2022 - 17:18

  7. News: Triple Point provides £10 million facility for Selbey Anderson

    and completing further acquisitions, as well as providing working capital to the group. Triple Point’s initial ... of a bridging facility for the acquisition of B2B marketing agency Digital Radish, as well as providing capital ... for a second acquisition yet to be finalised. A further £4.5 million uncommitted facility will be delivered ...

    David Rowlands - 01/06/2022 - 12:43

  8. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    and decisioning consistency across customers’ tech stack.  6sense also made three acquisitions in the past year ... that includes three acquisitions and doubling the number of customers and revenue in 2021 for the third ...

    David Rowlands - 07/07/2022 - 12:21

  9. Education, consistency and patience: The keys to retaining your customers

    provides enough information in the acquisition process for a buyer to commit to the purchase. ... provide—turning them into converts. After all, retention is far cheaper than acquisition, and repeat customers ... and acquisition work for you. Here are a few ideas to build repeat business through education. Create content ...

    Rebecca Grimes - 06/06/2022 - 10:22

  10. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

    acquisition was £1.1m.  "Webeo is a powerful low-touch solution that makes a big impact. For a relatively ...

    David Rowlands - 07/07/2022 - 15:26

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