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  1. Much like comedy, good B2B marketing comes down to timing

    relevant information- a damning indictment of how B2B revenue generation activities are not resonating ...

    Jon Clarke - 24/01/2022 - 10:22

  2. Three demand generation focus areas you need to know

    leads and passively hand them over to sales — instead, they need to actively engage and guide buyers ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. Abhi Morjaria on diversity and inclusion in B2B spheres

    about being an active ally in the workplace. What does this mean to you? I reference a quote ... questioned about your inaction.” What we need is active allyship – this is a person who learns, and in some ... it's the very reason there is injustice. Secondly, I look at silent allies vs. active allies. Again, ...

    David Rowlands - 12/01/2022 - 14:12

  4. How to bridge the sales and marketing alignment gap – once and for all

    revenue enablement activities that support all customer-facing roles and connect every single part ...

    John Cheney - 17/01/2022 - 10:01

  5. 10 lessons learned after 10 years of modern selling

    talent. You must actively nurture your employees’ development throughout their journey with your business, ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  6. How and why marketing must drive sustainability

    sponsorship and active global colleague networks who create and embed actions that drive sustainability.  ... is key. Our employees’ values are aligned with ensuring our activities are as sustainable as possible.  ...

    David Rowlands - 11/01/2022 - 08:47

  7. Designing a digital marketing strategy

    and more buyers become active online, competitiveness between businesses fighting to tap into this audience ...

    Daniela fernandes - 07/01/2022 - 11:32

  8. What’s in store for B2B marketing in 2022?

    and when they want to work. More governments (like Spain, Portugal and Italy) will actively invest ... be in the market for your services or products are now vital business activities. Without data, this lack ... strategy In the B2B markets, many organisations have been undertaking tactical data activities. Some ...

    David Rowlands - 07/01/2022 - 15:27

  9. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    These track your lead’s activities to determine if they’re likely to convert or not. 5. Align your sales ...

    Richard Conn - 07/01/2022 - 12:30

  10. The tautology of marketing operations job titles

    is characterised by variety – the wide-ranging set of demands, responsibilities and activities is in turn reflected ...

    Simon Daniels - 03/12/2021 - 08:47

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