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to the right audience at the right time. However, it gives marketers a huge advantage in learning from data ... give marketers a huge advantage in understanding each customer, delivering the right content ...
Satish Sadasivan - 21/01/2022 - 15:35
said Ian Howells, Sage VP and head of marketing for Sage Intacct. “6sense is our competitive advantage ...
David Rowlands - 20/01/2022 - 14:46
opportunity, but everyone is not able to take advantage of that opportunity in the same way. So, businesses ...
David Rowlands - 12/01/2022 - 14:12
resides, where we can truly drive competitive advantage from mining our interactions with clients ... (how they feel about us/engagement) – this is where competitive advantage on first-party data comes ...
Adam Mincham - 10/01/2022 - 09:12
take advantage of this. Digital marketing can be very targeted and help invite high-quality leads ...
Richard Conn - 07/01/2022 - 12:30
the numerous advantages that Unified IDs have over cookies. Firstly, they have a longer shelf life than ...
Jon Clarke - 20/12/2021 - 12:01
decision-makers, swaying them to your brand over another. Lead scoring is a massive advantage here, helping ...
Tom Ryan - 14/12/2021 - 08:58
above is raw material, rather than intelligence itself. We can only gain real advantage once we analyse ...
Philip Trippenbach - 07/12/2021 - 09:12
solutions. Just as important, they should think about the advantages of a distributed identity model. Why ... solutions. Just as important, they should think about the advantages of a distributed identity model. ...
Ray Kingman - 05/11/2021 - 09:31
reference, and preference whilst also providing them competitive advantage and ensure market leadership. How ...
Sue Mizera - 01/12/2021 - 10:47