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  1. Three demand generation focus areas you need to know

    to the right audience at the right time. However, it gives marketers a huge advantage in learning from data ... give marketers a huge advantage in understanding each customer, delivering the right content ...

    Satish Sadasivan - 21/01/2022 - 15:35

  2. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    said Ian Howells, Sage VP and head of marketing for Sage Intacct. “6sense is our competitive advantage ...

    David Rowlands - 20/01/2022 - 14:46

  3. Abhi Morjaria on diversity and inclusion in B2B spheres

    opportunity, but everyone is not able to take advantage of that opportunity in the same way. So, businesses ...

    David Rowlands - 12/01/2022 - 14:12

  4. Improving CX with revenue enablement

    resides, where we can truly drive competitive advantage from mining our interactions with clients ... (how they feel about us/engagement) – this is where competitive advantage on first-party data comes ...

    Adam Mincham - 10/01/2022 - 09:12

  5. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    take advantage of this. Digital marketing can be very targeted and help invite high-quality leads ...

    Richard Conn - 07/01/2022 - 12:30

  6. Five predictions on data changes to future-proof your 2022

    the numerous advantages that Unified IDs have over cookies. Firstly, they have a longer shelf life than ...

    Jon Clarke - 20/12/2021 - 12:01

  7. Six B2B industries that should be leveraging marketing automation

    decision-makers, swaying them to your brand over another. Lead scoring is a massive advantage here, helping ...

    Tom Ryan - 14/12/2021 - 08:58

  8. The big lie of thought leadership in B2B

    above is raw material, rather than intelligence itself. We can only gain real advantage once we analyse ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. Universal identity resolution is a myth. It’s also a bad idea

    solutions. Just as important, they should think about the advantages of a distributed identity model. Why ... solutions. Just as important, they should think about the advantages of a distributed identity model. ...

    Ray Kingman - 05/11/2021 - 09:31

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    reference, and preference whilst also providing them competitive advantage and ensure market leadership. How ...

    Sue Mizera - 01/12/2021 - 10:47


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