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1. Plane talking: Airport advertising

   of its advertising space. Touted as marking a new "generation of airport advertising," Terminal ... will be seen by over 75 per cent of the Terminal 5 audience," says Malton. "Airports benefit from ... How B2B brands can harness the power of airport advertising Looking more like a trendy resort than ...

   a12admin a12 - 17/04/2008 - 00:00

2. NEWS: Microsoft mocks Samsung’s Heathrow take over

   a quirky gorilla marketing stunt to mock Samsung’s take over of Heathrow Terminal Five. The tech giant sent ... four astronauts to the terminal in search of the elusive  flight to ‘the Galaxy’. Microsoft Devices ... gathered their Lumia astronauts early in the morning to head to the airport. However, the Luminanauts were ...

   Jessica McGreal - 27/05/2014 - 11:15

3. Deloitte Digital and Market Gravity pilot next generation advertising at London City Airport

   outdoor advertisements with gaze-tracking technology at London City Airport, measuring how long people ... as well as quizzes, on a media wall at the departures area at London City Airport, which will see 4.7 ... rolled out in an airport, which Nick Sherrard, managing director at Market Gravity, says takes advantage ...

   Rebecca Ley - 27/09/2018 - 10:19

4. BRANDING NEWS: Heathrow unveils seven-figure sponsorship opportunity

   travellers who pass through Terminal 5 every year. Last month the airport launched battery powered pods ... to carry travellers from the Terminal 5 business car park and the main terminal, it is now looking ... and directional signage within car parks and the terminal. The tender process will begin on 24 October when ...

   Jason Taylor - 19/10/2011 - 12:40

5. CAMPAIGN OF THE MONTH: Equinix goes for gold in airport campaign

   appeared at Heathrow airport. These consisted of 35 illuminated light box sites at terminals one, three, ... Global data centre services provider, Equinix, launched an airport advertising campaign during ... markets. 19442 knowledgebank/branding/features/campaign-month-equinix-goes-gold-airport-campaign Global ...

   Anonymous (not verified) - 10/07/2012 - 09:40

6. Why B2B marketers mustn’t lose sight of visibility

   strategy. The best example of this is airport advertising, where a B2B brand invests heavily at a particular ... terminal because they feel the need to be seen there, and (more importantly) their competitors ... the (over-developed) sense competitiveness of this group. Unlike airport advertising, this misapprehension can be set ...

   Joel Harrison - 05/04/2016 - 11:52

7. What’s in store for B2B marketing in 2022?

   haven't seen at least one of the Terminator films. Well, the good news is that time traveling robots ...

   David Rowlands - 07/01/2022 - 15:27

8. How Video Conferencing System Can Benefit Your Business

   it in an airport terminal or in transit on a flight. Many employees will see this as a benefit, especially those ...

   Janice Thompson - 10/11/2014 - 13:49

9. JCDecaux Airport launches virtual reality inspired campaign

   International JCDecaux Airport UK has launched a campaign inspired by virtual reality (VR) to ... demonstrate the power of out-of-home advertising. Entitled ‘Advertising at the airport: A world ... Airport from the comfort of their own desks. Created by Visualise, the tour will encompass a passenger’s ...

   Alex Clarke - 12/04/2016 - 10:37

10. Awards case study: How Gravity Global and Embraer won 'Best use of digital techniques or technologies'

    at airports; aircraft delivery streamed live; airline customer films showcasing new routes; VR and AR experiences at air ... display at airports/events. Twitter, LinkedIn and YouTube Communications. Embraer TV streamed live ...

    David Rowlands - 26/11/2020 - 12:08

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