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  1. People or personas? What B2B marketing can learn from B2C

    tolerate a certain amount of industry jargon in brand communications. It can help us feel knowledgeable ... for both business and consumer buyers.  They also need to accept a certain amount of blending and ambiguity ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  2. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    transforms massive amounts of tennis data into meaningful and engaging insights for fans, whilst automating ...

    Jonathan Turner - 20/07/2022 - 09:29

  3. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    process 18+ million marketable and compliant leads, which amounts to $720 million in collective pipeline. ...

    David Rowlands - 07/07/2022 - 12:59

  4. It’s time to rethink social

    that B2B doesn’t is the importance of share of voice- the amount of mentions that you receive across social ...

    David Rowlands - 05/07/2022 - 12:24

  5. Elevation Awards case study: How Stein IAS won Gold for most commercially successful campaign for their work ‘Big data: Breaking down the buzz’ for Trelleborg Marine and Infrastructure

    docking and mooring vast amounts of cargo, and its swift unloading, is of utmost importance. SmartPort ...

    David Rowlands - 14/06/2022 - 11:03

  6. News: Adverity and IAS collaborate on reporting API to improve marketing effectiveness and ROI

    of product at Adverity, said: “There are an overwhelming amount of data channels for marketers to manage, ...

    David Rowlands - 27/04/2022 - 17:07

  7. Six steps to optimise lead generation

    lead generation activities. 1. Prioritise quality over quantity Marketers have access to a huge amount ...

    John Cheney - 05/05/2022 - 12:34

  8. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

    To add fuel to the fire, there’s a fast-growing amount of digital channels in which companies interact ...

    Amnon Mishor - 03/05/2022 - 15:35

  9. Jon Moger on what it takes to make a successful global brand

    by the local team,” Jon continues. “The challenge as ever is the amount of people you have available ... and the amount of time they have available to do those things- getting the balance right between quantity ...

    David Rowlands - 24/03/2022 - 15:04

  10. Three tips to better product messaging

    In this example, automated time-off requests reduce the amount of time managers need to spend reviewing ...

    Rachel Rapoza - 30/03/2022 - 12:09

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