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  1. Why you need emotional marketing in 2022

    Evolution Analytics Customer success CX In a recent interview, Think Beyond ’s Steven Cozens outlines why ...

    David Rowlands - 20/01/2022 - 08:51

  2. News: Susan McKay joins Dun & Bradstreet as international CMO

    & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... provider of business decisioning data and analytics, today announced the appointment of Susan McKay ...

    David Rowlands - 13/01/2022 - 16:19

  3. Three demand generation focus areas you need to know

    they actually do with content. Let's take a deeper dive into the insights that big data analytics platforms ... of content consumption insights that big data analytics platforms offer: Content consumption heatmaps. See ...

    Satish Sadasivan - 21/01/2022 - 15:35

  4. How to break down data silos and become the data-driven marketer you need to be

    of marketing operations & data analytics, Atos Sponsored Snowflake ...

    Daniela fernandes - 18/01/2022 - 10:42

  5. How chatbots can enhance your ABM strategy

    insights, and more. Chat analytics offer KPIs marketers can use to inform decision-making throughout ...

    Justin McDonald - 19/01/2022 - 09:16

  6. Eight areas that marketing need to focus on to future-proof their 2022

    example is Google Analytics’ robust quantitative view of how organisations are performing. Live ...

    Kate Cox - 10/01/2022 - 15:16

  7. What’s in store for B2B marketing in 2022?

    best-in-class businesses using customer analytics enjoy superior results across CX, marketing, sales, service ...

    David Rowlands - 07/01/2022 - 15:27

  8. Jabmo

    Marketing Services and Technology Media Buying Agencies Web Analytics No Twitter LinkedIn Industrial, ...

    Daniela fernandes - 13/12/2021 - 12:11

  9. The tautology of marketing operations job titles

    the natural home for it. MOps specialists and teams have the technical, analytical and process orientated ... as more internal aspects such as how campaigns are executed or budgets managed. Again, MOps’ analytical ... whether in new technologies and tools, process improvements or novel applications of data and analytics ...

    Simon Daniels - 03/12/2021 - 08:47

  10. Christelle Fraysse on the importance of a solid CRM system

    and integrates data that may have previously been difficult to track and provides analytics for deeper insights ...

    David Rowlands - 16/12/2021 - 12:19

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