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  1. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    anticipate their needs, for professional and personal Competence, Satisfaction and Achievement.   Opening ... understands them, cares about them, speaks directly to each of them, even anticipates their needs. “I’m ... and technology (“top and beautiful”) anticipate elite cyclists’ needs for all day rides (pockets, zips for keys ...

    Sue Mizera - 19/11/2021 - 09:34

  2. Why SMBs are looking for guidance and support from B2SB marketers

    the pivot journey? “We have extended to multiple geographies, and I anticipate that my business will also ...

    Dan Gliatta - 29/11/2021 - 09:25

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    content do they call for in your communications? What product or service developments do they anticipate ...

    Sue Mizera - 01/12/2021 - 10:47

  4. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    This work is in progress. 1. Creating an overall marketing plan: Managing motivation, anticipating needs ... campaigns (think back to HighKit) that demonstrate how you’ve been anticipating your customers’ needs ... of most marketing plans? What other drivers allow you to manage motivations, anticipate needs ...

    Sue Mizera - 13/10/2021 - 09:49

  5. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    understands them, cares about them, speaks directly to each of them, even anticipates their needs. “I’m ... and technology (“top and beautiful”) anticipate elite cyclists’ needs for all day rides (pockets, zips for keys ...

    Sue Mizera - 15/09/2021 - 11:07

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    anticipate their needs, for professional and personal Competence, Satisfaction and Achievement.    Opening ...

    Sue Mizera - 10/08/2021 - 16:22

  7. How will hybrid happen? 3 ideas B2B marketers can consider for a 2021 event.

    for both audiences: in-person and online. We anticipate hybrid meaning fewer in-person attendees, balanced ... We anticipate hybrid meaning fewer in-person attendees, balanced by reaching a wider online audience ...

    François Floribert - 12/07/2021 - 15:08

  8. 7 predictions for B2B customer experience in a post-pandemic world

    businesses to anticipate their requirements beyond the ‘You liked that, now try this’ algorithm. Achieving ... complexity and save them time. They want businesses to anticipate their requirements beyond the ‘You liked ...

    Ryan Higginson - 17/06/2021 - 14:26

  9. What is a customer data platform and how does it fit into B2B?

    are going to give them this great experience and understand their needs and anticipate them. However, ...

    David Rowlands - 08/06/2021 - 10:06

  10. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    their responsibilities far more quickly than anticipated — and they have certainly proved their worth during the last 12 ...

    Jamie Kightley - 04/06/2021 - 15:15

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