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  1. The tautology of marketing operations job titles

    whether in new technologies and tools, process improvements or novel applications of data and analytics. ...

    Simon Daniels - 03/12/2021 - 08:47

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    or more of the same? Case study: Motivational Marketing in action and how to achieve it Applications ... commercial applications, fully aligns with the classic marketing and messaging framework called the Values ... method to probing for intrinsic motivations and how the application to “bring results to life” can ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Universal identity resolution is a myth. It’s also a bad idea

    practical application of a common identity solution is damned to some form of a circular firing squad. ... that can’t be used elsewhere. What if each application of identity was in fact unique to its application ...

    Ray Kingman - 05/11/2021 - 09:31

  4. The 360-degree customer view: What does it mean and how can you actually achieve it?

    their customers are using in the SnapLogic platform, which helps companies integrate their applications and data. ... something similar, but more focused. Why are there so many new companies? Because there’s more applications ...

    David Rowlands - 04/11/2021 - 11:22

  5. Approaching a new CMO role: An interview with Eric Schou

    AppDynamics’ role is here? ES: Since the start of the pandemic, the number of applications that people ... applications has also sky-rocketed – 76% of people say their expectations of digital services have gone up over ... the same period. The heat is on for application owners – 57% of consumers say brands have one shot ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  6. A guide for streamlining your business process with custom application development and performance management

    two operations- custom application development and performance management. Woah! How’s that? Or, more ... business processes while keeping the two aspects in the foreground! Custom application development can ... holding your back. We can assist your company with custom application development to optimize ...

    Jack Mann - 11/08/2021 - 09:39

  7. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    In this blog we will explore MM’s applications to other fundamental and thorny marketing challenges. So, how ... to demonstrate MM’s applicability in this sphere and how it is similar to, and different from, B2C applications ... campaigns, creations and applications are close to hand, merely awaiting discovery.  A natural arc from ...

    Sue Mizera - 13/10/2021 - 09:49

  8. How to develop more effective alliance partner sales tools

    forums or user groups, customer workshops and events, solution application guides and showcases, ...

    Rod Griffith - 06/10/2021 - 12:01

  9. People, Process, and Tech: Finding the right balance to achieve buyer-centricity

    not be able to accept any applications from agencies or MarTech vendors. Your personal data: The data we ...

    Jack Mann - 08/09/2021 - 09:28

  10. 5 marketers share their top tip for creating a consistent brand

    profiles, yet all are hugely different, and all are equally applicable to different brands within and across ...

    David Rowlands - 06/09/2021 - 10:29

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