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  1. How to unlock green growth

    If premiums and volumes are appropriate from a certain value pool, this is likely an area that should ... to grow the green business. 3. Price accordingly When set appropriately, premiums can be achieved ... it. Yet for many B2B companies, branding doesn’t always get appropriate management attention. Done ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  2. People or personas? What B2B marketing can learn from B2C

    to prospects in an appropriate voice and tone while appealing to the factors most likely to make them purchase. ... understanding of the target market. That information allows brands to talk to prospects in an appropriate voice ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  3. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    engagement to enable contact to be made by the relevant team at Aruba with the appropriate type ... up the relevant content and appropriate communication The reporting has removed the reliance on excel ...

    David Rowlands - 07/07/2022 - 12:35

  4. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    group intent trigger email alerts to the appropriate key account sales manager, who can reach out ... DC/Northern Virginia region and immediately alerted the appropriate sales rep. That rep reached out to his ...

    David Rowlands - 08/07/2022 - 15:25

  5. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    performance was evaluated in tandem with reviewing the most appropriate content across the buyer’s journey ...

    David Rowlands - 14/06/2022 - 11:36

  6. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    needed to hit, and really continue to support us- challenge us appropriately- and really help us ...

    David Rowlands - 14/06/2022 - 11:26

  7. News: Marketing operations experts Vantage Clever acquired by IMG

    customers, which in turn needs an appropriate tech stack personalised around the individual’s data that has ...

    David Rowlands - 17/05/2022 - 09:26

  8. Uncovering permission-based marketing: Seven tips for a cookieless future revealed

    So, how do you make sure you are using permission-based marketing appropriately and to its best ...

    John Allen - 09/05/2022 - 10:00

  9. A how-to-guide to make a successful B2B podcast

    it appropriately on relevant platforms.  Done correctly, we’ve found it to be an amazing tool for improving ...

    Vardit Kuznik Bitan - 28/04/2022 - 10:41

  10. 16 essential quality checks for your B2B content

    Section C: Authority 7. Is there appropriate use of technical industry terms that are relevant ... them by claiming to know their job better than they do. 12. Is the content appropriate ... and design elements, would it be clear who this content is from? Is the tone appropriate to the audience ...

    David McGuire - 25/03/2022 - 09:33


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