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  1. How and why marketing must drive sustainability

    of the world’s most trusted sustainability ratings providers, to continually assess and improve on all aspects ...

    David Rowlands - 11/01/2022 - 08:47

  2. Improving CX with revenue enablement

    ability to assess unstructured data, through the likes of NLP (natural language processing) allows us ...

    Adam Mincham - 10/01/2022 - 09:12

  3. How CogniClick can personalise your content for ABM success

    a live benchmark and an assessment format. Live benchmark: Cross-industry comparison The first ... for themselves. Assessment format: Stand-alone own results Helen outlines the benefits of the assessment format ... results. Use cases for this assessment format include a maturity assessment, healthcheck, calculator ...

    David Rowlands - 09/12/2021 - 11:58

  4. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    people feel. Of course, all organisations need to continuously assess the financial element but making ...

    David Rowlands - 17/12/2021 - 15:04

  5. How to realise the full potential of sustainability marketing

    is accountable to investors and consumers.  Assess and share ESG performance Investors and consumers want to know ... about your ESG practices and will research them. Be ready with answers.  Use assessment tools ...

    Leeya Hendricks - 26/11/2021 - 09:41

  6. The journey to data-driven marketing

    assessment framework The report also includes a lite version of our competency assessment framework: A tool ... you. The full competency assessment framework: a much more detailed and granular version ...

    Cliff Guy - 05/11/2021 - 13:57

  7. The data and science you need to know when approaching ABM email marketing

    was offered a static ebook as a content offer. The other was offered an interactive assessment they could ... generated 19% more engagement than the interactive assessment. Tim states that you could argue that despite ... assessment, thus potentially complicating results.  However, this line was challenged as SDRs reached out ...

    David Rowlands - 16/11/2021 - 09:39

  8. How sales training and coaching can drive B2B success in 2022 and beyond

    can monitor engagement, assess competency in real time, and deliver just in time recommendations ...

    Kevin O'Regan - 09/11/2021 - 10:37

  9. How to develop more effective alliance partner sales tools

    for both companies.  Assessing your sales tool needs  It’s vital to choose sales tools that will accelerate ...

    Rod Griffith - 06/10/2021 - 12:01

  10. ABM expert Robert Norum on how to run your ABM pilot

    an audit trail to assess progress. Taking a ‘strategic’ approach to budgeting There is no universal answer ... it comes to hard metrics, some factors to consider when assessing the success of an ABM campaign are: ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

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