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  1. How Quarry won two Golds at the Elevation Awards for their work with ZS Associates

    change, ZS Associates had a big story to tell about the future of healthcare – but they were under ...

    Jerusa Calliste - 22/11/2022 - 17:07

  2. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    associated models or frameworks, access to topic Experts and an exclusive network of marketing leaders ...

    Joel Harrison - 21/11/2022 - 10:29

  3. News: Imagination joins B2B marketing agency The Mx Group

    Imagination’s founder and CEO, and author of Becoming Essential, a book for association leaders. James joins ... packaging, trade associations, technology and SaaS. The client roster reaches 47 brands and includes new ... companies such as Project Management  Institute, the American Optometric Association, Discover, Charles ...

    David Rowlands - 08/11/2022 - 15:48

  4. How to unlock green growth

    Leaders Innovation In this blog, Sinem Hostetter, partner, and Greta Carlson, associate partner, McKinsey ... partner, and Greta Carlson, associate partner, McKinsey & Company, reflect on driving a sustainable ...

    Anonymous (not verified) - 16/09/2022 - 11:16

  5. Events are the catalyst to your customer journey: An interview with JR Sherman

    material- “we didn’t have the ability to associate the behaviour showcased at events with where delegates ...

    David Rowlands - 08/09/2022 - 09:34

  6. Under the hood of Amex’s success with small businesses

    and foremost. Then it’s going to be good for American Express- there’s more change and volume associated ...

    David Rowlands - 10/08/2022 - 10:13

  7. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    visitor’s company IP address. Known and anonymous website activity gets associated with key accounts ...

    David Rowlands - 08/07/2022 - 15:25

  8. News: Who won big at the Elevation Awards?

    marketing: ‘Business-to-ecosystem (‘B2E’)’ for ZS Associates, by Quarry Best brand initiative: ‘Profit ... Associates, by Quarry Best channel marketing initiative: ‘Partner pursuits: Marketing discovery with Scout ...

    David Rowlands - 07/06/2022 - 16:57

  9. News: B2B Marketing takes home two Gold wins at the Digital Publishing Awards!

    and we had the pleasure of attending yesterday’s awards ceremony. The Associate of Online Publishers ...

    David Rowlands - 16/06/2022 - 15:23

  10. The account-centric enterprise: ABM’s evolution is predicated on thinking differently, both inwards-facing and outwards-looking

    any more: It must involve every team associated with the customer account, drawing on the full power ...

    Clive Armitage - 22/06/2022 - 15:10

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