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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   as the cultures of the two rivals were very different; in an attempt to bring the companies together, the new ...

   Sue Mizera - 09/03/2023 - 11:16

2. Live reaction: Can ChatGPT write your B2B copy?

   content formats for B2B marketing” The first few attempts generate an error message (which I’d say ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

   on your audience  This is your attempt to sway your audience emotionally—engage emotions, passions ...

   Sue Mizera - 15/12/2022 - 08:40

4. What can B2B marketers learn from Wordle?

   attempts.  Yet a check of the source code behind the game revealed that in truth- the NYT had only removed ...

   Kerrie Malone - 29/03/2022 - 08:53

5. B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI

   as you go  You’re not going to get things perfect on the first attempt. So, simply install your chatbots, ...

   John Allen - 15/02/2022 - 14:50

6. How sales training and coaching can drive B2B success in 2022 and beyond

   – an extremely powerful concept as sellers attempt to navigate a virtual selling world.  This combination of data ...

   Kevin O'Regan - 09/11/2021 - 10:37

7. 11 words to delete from your B2B copy

   important, or in a vain attempt to slide it up the value chain. And that happens so often that even using ...

   David McGuire - 18/11/2021 - 16:34

8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

   Self-determination theory—a key to unlocking customer intimacy? Recently attempting to find richer, more predictive, ... theory—a key to unlocking customer intimacy? Recently attempting to find richer, more predictive, customer ...

   Sue Mizera - 10/08/2021 - 16:22

9. The 4 Ps of sales effectiveness: Why your lead follow-up strategy isn’t good enough, and how you can improve

   with a personalised, relevant response? Persistence: how many attempts did a company follow up with a response? ... attempt within a minute of receiving a lead.” 391%. This year, however, only a quarter of companies ... at their own pace, and so on. With this in mind, more attempts to contact leads are needed, and the research ...

   David Rowlands - 04/01/2021 - 09:26

10. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    attempting to find richer, more predictive, customer behavioral models, we were reading broadly when ... and continue to apply learnings throughout the process as you attempt to erect a stack that gets you closer ...

    Sue Mizera - 19/11/2021 - 09:34

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