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  1. Thinking of starting a B2B podcast? Ask these three questions first

    to be known as an authority on certain subjects (B2B content writing, in our case). And third, it has ...

    David McGuire - 20/10/2021 - 09:34

  2. B2B Marketing privacy policy

    Data Protection Authority You have the right to raise a concern or lodge a complaint with a supervisory ... authority. In the case of residents of the UK  please see more information here. Data security To secure your ...

    a12admin a12 - 30/09/2021 - 16:14

  3. How to make good content that will improve your SEO

    the expertise, authority, and trust of a website has become increasingly more significant, and a great way ... and case studies all fall under the coveted E-A-T metric; Education, Authority and Trust. Google will serve ... idea to old school SEO-ers (surely, linking out will just bleed authority??) but actually, structured ...

    Charlotte Hartley - 24/08/2021 - 14:56

  4. Five top tips to stop your content from being boring

    bloggers  Sometimes switching up your authors is all you need to do to freshen up your content. So, think ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  5. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    five key pillars of good B2B copywriting: accuracy; clarity; authority; empathy; and wizardry. ... dealing with complex subjects within B2B. Authority: B2B content usually involves writing about a job ...

    Lucy Gillman - 01/10/2021 - 14:20

  6. 5 marketers share their top tip for creating a consistent brand

    as might be expected, towards maturity, authority and sophistication — just like people!  Want to learn how ...

    David Rowlands - 06/09/2021 - 10:29

  7. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    by Lemn Sissay OBE, author, blogger, poet, podcaster Finally, to end Day One, we heard from Lemn, who gave ...

    Kavita Singh - 09/07/2021 - 16:53

  8. The impact of marketing technology

    the leading authority on the subject. In this e-book we explore: Marketing automation Mobile applications ...

    Jack Mann - 22/07/2021 - 11:14

  9. What’s the difference between content aggregation versus content curation and content writing?

    author, which would be content aggregation. Scott explains: “Is content aggregation a bad thing? It’s ... aren’t that strong. Scott recommends reaching out to the authors you admire and keep up to date ... releases. However, when it is an issue is when it’s not attributed to the original author, which would ...

    Kavita Singh - 22/07/2021 - 10:42

  10. Can you outsource your sales team?

    including the industry-standard Budget/ Authority / Need / Timeline – BANT criteria. Most organisations do ... the industry-standard Budget/ Authority / Need / Timeline – BANT criteria. Most organisations do this internally ...

    Satish Sadasivan - 28/06/2021 - 13:50


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