Search results

1. News: Recent research sheds light on the state of PR in B2B

   Creativity 84% percent of B2B CEOs find speaking to their CMO ‘awkward’, whilst 48% of senior B2B marketers ... (49%) Discussing PR with their CMO is really awkward (42%) However, the study finds ... with their organisations CEO is really awkward (49%) They’ve given up trying to educate their CEO on the value of PR (48%)  ...

   David Rowlands - 08/02/2023 - 14:40

2. Live reaction: Can ChatGPT write your B2B copy?

   for free. And – most shocking of all – they might not actually be terrible, or even awkward. You’d still ...

   David McGuire - 12/01/2023 - 14:34 - 1 comment

3. Inclusivity, diversity and brand: How B2B organisations should (and shouldn’t) address socio-political issues

   the past decade we’ve witnessed a “misunderstood, messy, awkward” union between marketing and social ... interest sets Rent the Runway’s statement apart. “Is it awkward to have some token based hiring? Yes. ...

   David Rowlands - 25/02/2022 - 15:37

4. How to best manage an international team

   you talk about “how the work was done- not what work we did.” Although giving rise to some ‘awkward ...

   David Rowlands - 27/01/2022 - 11:33

5. Tips for flexible working: Adapting to the return to the office

   are in the office sitting at a board table while a few people are tuning in via Zoom, it can be quite awkward ... at a board table while a few people are tuning in via Zoom, it can be quite awkward, especially ...

   Kavita Singh - 25/05/2021 - 10:26

6. How can B2B marketers make demand generation work?

   Traditional lead generation has always been clumsy and awkward. Too often the drive for leads ... Download now! Traditional lead generation has always been clumsy and awkward. Too often the drive for leads ...

   John Webb - 29/06/2020 - 11:40

7. The difference between inclusion and diversity with Accenture’s Joseph Taiano

   to connect when we meet someone. However, blurting out that I am gay can be awkward. It can be exhausting. ...

   Kavita Singh - 26/07/2021 - 14:45

8. Make ads, not war

   of the curve in advertising can leave companies with awkward conflicts of interest to resolve anonymous user ... can leave companies with awkward conflicts of interest to resolve Technology is playing a larger role ...

   Rob Blake - 30/06/2016 - 11:33

9. Register to join the Leaders Christmas Lunch, "Think like a CEO", 2nd December

   so we know who you are- otherwise it could be a little awkward when you turn up.   ...

   Adam Harper - 13/09/2016 - 14:17

10. The importance of client feedback

    practices for making the most of that awkward moment when your prospect decides to go with your competitor. ... the most of that awkward moment when your prospect decides to go with your competitor. Remember ...

    Saima Qureshi - 15/09/2016 - 20:31

Pages