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  1. The data and science you need to know when approaching ABM email marketing

    and may even backfire on you.” In his conclusion to the presentation on these three studies, Tim ...

    David Rowlands - 16/11/2021 - 09:39

  2. Is interviewing customers a lost art? It needn’t be. It shouldn’t be.

    It doesn’t do any good –in fact, it may backfire-- to ask meaningful questions to customers who have ...

    Sue Mizera - 26/10/2020 - 10:45

  3. Twitter considering extending 140-character limit to 10,000

    this attempt at reviving user growth may well backfire. Our Twitter poll below shows most people ...

    Alex Clarke - 06/01/2016 - 15:21

  4. What does Brexit actually mean to B2B?

    and continue the success we have seen in recent years. But it could backfire. With a date now set and June ...

    Simon Wright - 13/04/2016 - 09:05

  5. 7 Social Media Marketing Nightmares

    you up at night! 1.  PR backfires McDonalds- #McDStories In an attempt to get customers to share ... Unfortunately the PR attempt backfired as people turned #McDStories into a bashtag and used it to slate ...

    Claire Vanner - 30/10/2015 - 11:39

  6. ‘In one word, what’s the key to being a great ABMer?’

    that disruptive messages backfire with existing customers, increasing the risk that they’ll shop around. Curiosity ...

    David Rowlands - 05/11/2020 - 16:41

  7. No such thing as bad publicity?

    backfired.  Some who knew him chuckled when they read it, but most people including some suppliers ...

    Samantha Dawe - 01/07/2013 - 11:12

  8. BOOK REVIEW: Great Brand Blunders

    misconstrued, can often backfire and generally doesn’t translate well across cultural barriers. Finally, honesty ...

    Jessica McGreal - 02/07/2014 - 17:23

  9. 7 Content Marketing Predictions for 2014: An early look

    which will cause entire strategies to backfire”. Google+ and Slideshare will be the BFFs of B2B content ...

    Anonymous (not verified) - 08/01/2014 - 05:33

  10. Will Goldman’s World Cup Story Force Financial Firms To Be More Creative?

    creativity for creativity’s sake can backfire, firms that fail to bring new ideas to the table will become ...

    Tim Focas - 17/06/2014 - 16:19

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