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1. Are the 2020s the Decade of the Great B2B Rebranding?

   retrench to what they are calling  "demand harvesting". You have to give them credit ...

   Sue Mizera - 01/12/2021 - 10:47

2. Universal identity resolution is a myth. It’s also a bad idea

   Digital General B2B marketing Marketing technology Professional development Master- Data Strategy, Insight & Intelligence The third-party cookie is on its way out, but the mirage of the universal ID persists. Marketers should be sceptical about the hy ...

   Ray Kingman - 05/11/2021 - 09:31

3. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

   biggest successes, but that’s no bad thing. In this blog, we’ve discussed what UGC is, why you should ...

   John Allen - 17/11/2021 - 08:39

4. The 360-degree customer view: What does it mean and how can you actually achieve it?

   a better CX. After all, if a bad CX is only being dealt with weeks after the problem first emerged, well, ...

   David Rowlands - 04/11/2021 - 11:22

5. Approaching a new CMO role: An interview with Eric Schou

   campaign. I’ve always encouraged my teams to ‘embrace bad news’ and ‘never hide from the numbers.’ If we can ...

   Anonymous (not verified) - 26/10/2021 - 11:28

6. Thinking of starting a B2B podcast? Ask these three questions first

   while the name Good Copy, Bad Copy was a strong pun that had served us well for 74 episodes, it didn’t ...

   David McGuire - 20/10/2021 - 09:34

7. B2B Marketing privacy policy

   before this occurs and will post a new Policy if necessary. Credit checking B2B Marketing may share your ... personal information with a credit checking company or with a credit card processing company to bill users ...

   a12admin a12 - 30/09/2021 - 16:14

8. Does diversity training actually work?

   sessions isn’t necessarily a bad thing, but leaders really need to sit down and consider what they’re ...

   David Rowlands - 13/09/2021 - 13:57

9. Part 1: This is the audit that every B2B business needs right now

   As one recent commentator put it: “People are fed up with the Covid excuse for bad service.” Yes, we ...

   Mercè Cozens - 02/09/2021 - 09:44

10. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    start, it won’t be as bad to go through the process all over again.  Barbara says: “Give yourself time. ...

    David Rowlands - 02/09/2021 - 09:58

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