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  1. Barbara Stewart on nailing your CX in 2022

    “It was everybody’s agenda apart from the client’s. A whole human aspect was missing.” Back to basics ...

    David Rowlands - 18/01/2022 - 08:48

  2. Why increased customer privacy provides an opportunity for marketers

    for personalisation. Going back to basics – asking your customers to update their profile – will be important. 5. ...

    Sam Holding - 26/01/2022 - 10:07

  3. Simon Daniels on the MOPs dos and don’t for 2022

    “If you don’t have good data then personalisation is basically impossible,” Simon states. Go back ...

    David Rowlands - 25/01/2022 - 08:55

  4. Three demand generation focus areas you need to know

    budget according to highest-performing assets. In layman’s terms, here are some basic questions ...

    Satish Sadasivan - 21/01/2022 - 15:35

  5. What’s in store for B2B marketing in 2022?

    But anyway, we're not talking about deep coded AI, we're talking about the very basic things ...

    David Rowlands - 07/01/2022 - 15:27

  6. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    and marketing can work in harmony in the name of customer success. Back to the basics: The ABCs of ABM, CX ...

    David Rowlands - 10/12/2021 - 11:46

  7. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    on a team-by-team basis. A basic level of understanding and knowledge is required in order to stay ahead of change ...

    David Rowlands - 17/12/2021 - 15:04

  8. Why SMBs are looking for guidance and support from B2SB marketers

    security, connectivity, management- basically all aspects of business operations for SMBs and all topics ...

    Dan Gliatta - 29/11/2021 - 09:25

  9. Five ways your marketing team can stand-out in your business

    together sales and marketing whilst ensuring everyone knows the basics – such as what is demand gen vs lead ...

    Abhi Morjaria - 24/11/2021 - 08:56

  10. Planning for 2022: An interview with Mercè and Steven Cozens

    value proposition and why it is unique to your market. Once you have these things, you have a basic ...

    David Rowlands - 19/11/2021 - 10:26

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