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  1. Planning for 2022: An interview with Mercè and Steven Cozens

    that are easier done in-person. DR: When it comes to planning for the year ahead, what’s your main piece of advice ...

    David Rowlands - 19/11/2021 - 10:26

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    and empower them with purposeful direction and true customer insight. Here’s more beauty: MM can and should ... and a woman in beautiful cycling gear, the moment captured of enjoyment, pleasure and fun.” “I hate work. When ... to escape.” “HighKit made cycling iconic, beautiful, contemporary, alive.” “Cycling is cool, so ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    the best advice is always to ask first. If they say, ‘yes’- get sharing! If they say, ‘no’- that’s all ... to the advice in this guide will stand you in good stead when it comes to your UGC plan. It could also ...

    John Allen - 17/11/2021 - 08:39

  4. How to promote your B2B webinar like a pro: Expert advice from Adobe

    registrations.  Kate’s overall advice is clear: plan from start to finish, test your email and webinar timings ...

    David Rowlands - 01/11/2021 - 10:52

  5. Thinking of starting a B2B podcast? Ask these three questions first

    advice for anyone considering the format. If you’re a B2B marketer and you’re not at least considering ... not be marketing, but Everything Is Alive is beautiful in its simplicity. Every episode, they interview a different ... of one of B2B’s longest-running podcasts, copywriter David McGuire shares his advice for anyone ...

    David McGuire - 20/10/2021 - 09:34

  6. ABM expert Robert Norum on how to run your ABM pilot

    three of those methodologies at once.” Robert’s final piece of advice is to remember that ABM isn’t ...

    Lucy Gillman - 26/10/2021 - 16:39

  7. Marketing automation implementation- where to begin?

    be arranged for staff? The best piece of advice I can give for the planning phase is to be led by your ...

    Tom Ryan - 14/10/2021 - 15:23

  8. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    stemming from customers’ needs vis-à-vis your brand. Herein lies the beauty. There are no straightforward ...

    Sue Mizera - 13/10/2021 - 09:49

  9. Five top tips to stop your content from being boring

    add original advice or opinions from your team to ensure that you’re creating valuable, unique ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  10. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    important now than ever. Professionals are actively looking for information and advice that’s genuinely ...

    Lucy Gillman - 07/10/2021 - 17:32


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