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  1. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    and competencies in this space will help our UK team to meet increasing demand for our sustainability ...

    David Rowlands - 22/11/2022 - 11:07

  2. Why marketing operations is the foundation of a successful modern marketing team

    benefits for any business striving to maintain agility, especially in today’s volatile B2B space ...

    Harriet Durnfor... - 14/11/2022 - 11:17

  3. The Global ABM Conference 2022: What you missed out

    well-known brands in our space. From an ABM perspective, the kind of content and thought leadership they put ...

    David Rowlands - 08/11/2022 - 12:09

  4. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

    Innovation Want to know how to use ABM to cut through a congested space? How to (finally) get your sales ... of respite for Applaud. Quite the opposite. The HR tech space became flooded during the pandemic with a new ... through a congested space? How to (finally) get your sales and marketing teams signing on the same hymn ...

    David Rowlands - 01/11/2022 - 08:16

  5. Does ESG get the gold standard for B2B at the DMA Awards?

    for this space.   Putting employees first in B2B? Also commendably reaching the shortlist was an employee ...

    Joel Harrison - 18/10/2022 - 13:28

  6. News: Expandi achieves asset purchase of Cyance

    It extends their data reach, and also clientbase. In the Intent space, having more and varied sources ... of change in this market space. If that requires additional investment, some organisations may not be able ... for organisations looking to broaden their offering Watch this space!" Want to keep up to date on all things ...

    David Rowlands - 13/09/2022 - 08:44

  7. Why the moon landing began with good branding

    on the moon, Sue Mizera believes there's no better example of strong branding than the Apollo space ... space craft and satellites for communications and weather – all were very specific, and in the end, all ... with the space program? The time was 1961, the height of the Cold War. The Russians had launched Sputnik in 1957 ...

    Sue Mizera - 03/08/2022 - 09:59

  8. Brand guidelines: When should you start breaking the rules?

    Strategy Brand Creativity Most of us in the B2B space understand the need for brand guidelines. They help ... in this space either. SaaS giant Salesforce is a great example of a B2B brand that has been able to breathe ... to resist any flexibility. Creative teams in the B2B space often talk about their disappointment at having ...

    Danny Philamond - 04/08/2022 - 09:46

  9. Digital vs. print marketing: A bright and measurable future together

    in this space, this process is likely to become even more efficient in the future. For instance, an embedded ...

    Joe Courts - 03/08/2022 - 12:55

  10. Mower

    across an interesting variety of industries.   We know that even in the B2B space, people buy on emotion ...

    Daniela fernandes - 18/07/2022 - 11:36

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