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  1. The data and science you need to know when approaching ABM email marketing

    emails, how video format triumphs over flat text and the benefits of static email content. What ... and the benefits of static email content. anonymous user Features 0 No votes yet Master- Growth ...

    David Rowlands - 16/11/2021 - 09:39

  2. How CogniClick can personalise your content for ABM success

    outlines the benefits of the assessment format. Clients answer questions based on what they’re experiencing ...

    David Rowlands - 26/11/2021 - 14:56

  3. How to realise the full potential of sustainability marketing

    informational, not promotional. If you include a call to action, it should benefit society, not your company. ...

    Leeya Hendricks - 26/11/2021 - 09:41

  4. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    or even if you don’t, we believe MM brings specific benefits to this task. As the one template for your ...

    Sue Mizera - 19/11/2021 - 09:34

  5. Planning for 2022: An interview with Mercè and Steven Cozens

    of effort. The benefits are well-documented and will continue to be an aspiration for B2B marketers. DR: ...

    David Rowlands - 19/11/2021 - 10:26

  6. 11 words to delete from your B2B copy

    the solution is unproven without expressing any material benefit. Nobody wakes up thinking “I want to buy ... the copy is trying to be active and benefit led by starting each bullet point with a verb. (Other ...

    David McGuire - 18/11/2021 - 16:34

  7. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    clients will be more than happy for you to share posts, reviews, feedback or messages that benefit you. ...

    John Allen - 17/11/2021 - 08:39

  8. Four tips and tricks to think differently about content management and improve digital experiences

    and channel.  But the benefits don’t end there. A strong DAM solution, with the right access and security ... more embedded ways of working together to maximise the efficiencies and benefits technology can bring, ...

    Kieron McCann - 10/11/2021 - 14:59

  9. How to approach your ABX strategy

    audience. This serves the two-fold benefit of forming a deeper account understanding and team alignment. ...

    David Rowlands - 10/11/2021 - 10:57

  10. The 360-degree customer view: What does it mean and how can you actually achieve it?

    I don’t see this slowing down.” And this won’t be without its benefits, Dayle says. Theoretically, if more ...

    David Rowlands - 04/11/2021 - 11:22


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