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  1. twogether on winning Gold for ‘Best use of direct mail’

    Master- Executions & Campaigns Customer success CX Innovation twogether’s stand-out ‘Building blocks ... the blocks, you can construct the kingdom,” Minaz states. Positive client responses to personalised approaches ... out Propolis now! twogether’s stand-out ‘Building blocks of ABM’ campaign for Salesforce brought home ...

    David Rowlands - 21/12/2021 - 15:26

  2. Five predictions on data changes to future-proof your 2022

    already blocked tracking cookies by default, and Google itself has announced that it won’t roll out ...

    Jon Clarke - 20/12/2021 - 12:01

  3. The B2B Marketing Awards 2021: Check out who won big

    for their campaigns ‘Building blocks of ABM’ for Salesforce and ‘Demand generation engine’ for KPMG. The Croc also won ... ‘Boss it’ for Sage, by Sage and Wunderman Thompson. Best use of direct mail. ‘Building blocks of ABM’ ...

    David Rowlands - 01/12/2021 - 16:29

  4. Kate Owen on how multifaceted ABM can be applied across higher education

    goal- making every CX the best it can be.” Look out B2B and B2C, there’s a new kid on the block. Welcome ...

    David Rowlands - 19/10/2021 - 16:26

  5. Is it time to press the re-set button on your brand? Is it time for a business relaunch? 5 critical exercises to chart your course forward

    three to five—no more—responses for each of the four blocks. The hidden beauty of a SWOT: Responses ...

    Sue Mizera - 13/04/2021 - 11:11

  6. LoSasso Integrated Marketing

    to standout. Founded and independently owned since 1989, we’ve been around the block a few times and on every ...

    Jack Mann - 16/02/2021 - 14:08

  7. Closed platforms blocking improvements to data

    Marketing technology Data Some 68% of marketers find closed platforms such as Google and Facebook to be a major hindrance to the evaluation of their data. The research – conducted by Qualtrics on behalf of Sizmek – also discovered 66% of marketers found c ...

    Molly Raycraft - 19/10/2018 - 14:44

  8. 76% of marketers believe ad blocking is good for the industry

    Marketing technology Over three quarters (76%) of marketers believe ad-blocking will encourage ... it was positive to see the majority of respondents rising to the challenge of ad-blocking. “It was also ... at the core of marketers’ everyday lives.” Over three quarters (76%) of marketers believe ad-blocking will ...

    Oliver Matejka - 24/01/2017 - 09:51

  9. Salesforce urges US, EU regulators to block Microsoft-LinkedIn merger

    Social Salesforce.com is urging US and EU regulators to block Microsoft's acquisition ... customers higher prices today." Salesforce.com is urging US and EU regulators to block Microsoft's ...

    Tequia Burt - 30/09/2016 - 20:32

  10. Facebook to force advertising on ad-blocking users

    Social Facebook has announced it will start forcing ads onto its website, even if ad-blocking ... this way, many people have started avoiding certain websites or apps, or using ad blocking software to stop ... seeing bad ads. These have been the best options to date.” Usage of ad-blocking tools among British ...

    Alex Clarke - 10/08/2016 - 11:30

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