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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    background in B2B?  I’m Abhi Morjaria, born and bred Londoner now living in Milton Keynes with my husband ... everyone to be born equal. LG: There’s been a shift in focus over the past few years. B2C organisations ... and understanding that we are not born equal, privilege is in many forms beyond wealth, sex, race and status and we ...

    David Rowlands - 12/01/2022 - 14:12

  2. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    it because innovation born at the specific intersections of the two disciplines means sharper, more dynamic, ... define marketing’s next generation: innovation born at the intersections of these disciplines means ... and mastery. “I love the overall challenge, reaching a century (100 miles) gets in your blood, you go fast, get ...

    Sue Mizera - 19/11/2021 - 09:34

  3. Unconventional ways of getting customer insight

    development and redesigning our services. As an example, our integration with Microsoft Teams born out ...

    Kate Cox - 15/11/2021 - 09:25

  4. The 360-degree customer view: What does it mean and how can you actually achieve it?

    being born in the cloud; there’s multiple data sources.” “So the opportunity is still growing,” Dayle ...

    David Rowlands - 04/11/2021 - 11:22

  5. 5 things you need to know about the future of CX

    not datasets, and make empathy the future of experience. This theory is born out by brand leaders on the ground. ...

    David Rowlands - 04/10/2021 - 15:35

  6. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    define marketing’s next generation: innovation born at the intersections of these disciplines means ... and mastery. “I love the overall challenge, reaching a century (100 miles) gets in your blood, you go fast, get ...

    Sue Mizera - 15/09/2021 - 11:07

  7. It’s easy to judge, right?

    marketers that understand the blood, sweat and fierceness that goes into the work that you do, they do every ...

    Matt Garisch - 15/09/2021 - 09:41

  8. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Part 1)

    it because innovation born at the specific intersections of the two disciplines means sharper, more dynamic, ...

    Sue Mizera - 10/08/2021 - 16:22

  9. 7 copywriting tips I won’t be sharing at B2B Ignite 2021

    Égalité, Fraternité” “Blood, sweat and tears” The trick of using three parallel elements to make your point ...

    David McGuire - 25/06/2021 - 14:58

  10. Why B2B businesses need speed to survive

    comprehend.  Understandably, many traditional B2B businesses – born in a world where success is defined ... the future is faster than we can comprehend.  Understandably, many traditional B2B businesses – born ...

    Matt Simpson - 21/06/2021 - 14:39

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