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  1. How to authentically represent Pride in B2B

    grey hair, be less softly spoken, and if I had a pound for every time I’ve been asked what my wife ...

    Matt Harper - 09/07/2021 - 17:35

  2. 10 microaggressions to be aware of at the workplace

    If someone does have a difficult name, it’s perfectly okay to ask how to pronounce it. “Is your hair ... naturally like that?”: Many African American women receive comments about their hair, particularly ... in five black women feel pressured to straighten their hair for work, which is twice the rate for white ...

    Kavita Singh - 08/01/2021 - 11:48

  3. Your B2B customers are not rational. Here's how cognitive marketing will push their buttons

    and centre When Bob Lauterborn rebadged the marketing Ps as the marketing Cs in 1993 and put the customer ...

    Miriam Drahmane - 21/12/2020 - 11:12

  4. Who won big at the B2B Marketing Awards 2020? Check out all the winners here!

    had loads of bits and bobs throughout the show. To kick off and close the show, we had live music from ... this year, we had loads of bits and bobs throughout the show. To kick off and close the show, we had live ...

    Kavita Singh - 27/11/2020 - 13:42

  5. 4 things businesses need to do to create a more inclusive workplace

    their name. In addition, women and men’s ethnic hair can be often criticised or commented on in a way that’s ... disrespectful. Amanda says: “If you talk to black men and women about their hair, some don’t particularly like ... people commenting on the fact that their hair might have different styles and they don’t want to explain ...

    Kavita Singh - 25/08/2020 - 11:35

  6. Social media in the age of coronavirus

    of corporate chat, perhaps Twitter is the bar where we let our hair down a bit. Hashtags for professional ...

    Alex Beddoe - 06/07/2020 - 10:20

  7. TV isn’t dead. It’s a living, breathing opportunity for B2B brands

    significantly with the development of 5G connectivity. In the words of the acerbic advertising veteran Bob ...

    Pete Morgan - 26/05/2020 - 13:44

  8. Bob Apollo

    Inflexion-Point Bob Apollo is the founder and managing partner of UK-based Inflexion-Point. Bob ... cycles, higher deal values, increased win rates, and improved sales forecast accuracy. Bob has enjoyed a ...

    Jackie Nansamba... - 25/04/2016 - 12:23

  9. Triblio launches ‘Ask an ABM Expert’ video series

    to B2B marketing challenges for small and medium-sized businesses to large enterprises. Bob Peterson, VP, ...

    Kavita Singh - 10/02/2020 - 10:46

  10. GDPR: What has happened one year on? Plus, find out how to set up a data retention policy

    the tech sector in their cross hairs So far, the majority of the headlines and action has focused ...

    Paul Snell - 28/05/2019 - 11:33

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