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  1. Elevation Awards case study: How The Mx Group won Gold for 'Best use of customer insight' for 'Brand to drive demand: Rework work' for Envoy

    demonstrated an upbeat view of the “return to office” journey with bright colors and optimistic slogans ... showcasing Envoy as the bright, people-centric solution businesses are searching for to relieve anxiety. ...

    David Rowlands - 14/06/2022 - 10:15

  2. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    The direct mail package and contents created a multi-media sensory experience including: a custom 4-color ... printed box- within a box A 4-color product brochure (2 versions); a podcast; and earbuds.  Timescales ...

    David Rowlands - 14/06/2022 - 09:33

  3. Digital vs. print marketing: A bright and measurable future together

    communication within a wider marketing campaign.   Print is likely to have a bright future within the fast-paced ...

    Joe Courts - 03/08/2022 - 12:55

  4. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    representing the numerous players in the ecosystem- uses varying brand colors, line widths, transparency ...

    David Rowlands - 14/06/2022 - 11:16

  5. Using Color to Get Your Brand Noticed

    an influence on their buying choices. This is why you will see so many major brands using bright colors ... They all have logos with bright colors. For instance, McDonald’s has the “golden arches” ... over all of the other brands out there. You can do this by using color. 30428 ...

    Kathryn Maiden - 29/09/2014 - 14:15

  6. How to design more accessible emails

    underlined could be overlooked by people with color blindness or low vision. Always underline your links ...

    Elliot Ross - 12/04/2022 - 10:53

  7. Why B2B needs to invest in the metaverse

    the aviation industry.  The metaverse: The key to a bright future? The opportunities are flourishing in other ...

    Martin Brierley - 21/03/2022 - 15:01

  8. Why your B2B cold email isn’t converting: problems and solutions

    CTA per email Design a bright CTA; emphasise it with an outstanding color (for example, red CTA ... reach their goal, not you close a sale.  Your email copy is either too poor or too bright This paragraph ... HTML messages, make them responsive and simple. Do not use many colors and fonts, three colors ...

    Helen Holovach - 16/12/2020 - 16:19

  9. How to Develop a Powerful B2B Logo

    the look of a clean, solid black logo or would you prefer something bright or multi-colored ... For instance, do you prefer the Nike swoosh or Google’s type only logo solution? What about color? Do you like ... pay close attention to typography and color palette. Do you prefer a serif or sans serif font for your ...

    Jeff Arnold - 16/11/2016 - 17:19

  10. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    relationship between three organisations, approaching long-term change and how this investment marks a bright ... the expectations that it set out on.” The future for B2B agencies The future for B2B businesses seems bright, Matt ... this investment marks a bright future for the B2B world. anonymous user Articles 0 No votes yet Master- Teams, ...

    Lucy Gillman - 08/10/2021 - 10:04


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