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  1. How to bridge the sales and marketing alignment gap – once and for all

    of – long-term brand building, that they are not following up on leads provided, and not providing feedback ...

    John Cheney - 17/01/2022 - 10:01

  2. Five ways AI impacts demand generation

    tools like KNIME can build automated processes that incorporate this technology, often with greater ...

    Satish Sadasivan - 14/01/2022 - 09:00

  3. News: Susan McKay joins Dun & Bradstreet as international CMO

    International, Dun & Bradstreet said: “Susan has a great track record of building and deploying ...

    David Rowlands - 13/01/2022 - 16:19

  4. 10 lessons learned after 10 years of modern selling

    to be at their best  Building a good team isn’t a one-and-done process that starts and ends with hiring the right ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  5. What’s in store for B2B marketing in 2022?

    faced the last two years. 2022 will be the time to consolidate and build the capabilities required ... infrastructure projects, building materials, chemical companies and of course pharma. Agencies would do well ... an organisational perspective, this requires teams across regions and departments to share data in order to build ...

    David Rowlands - 07/01/2022 - 15:27

  6. Abhi Morjaria on diversity and inclusion in B2B spheres

    values are building the best product, causing no unnecessary harm, using business to inspire ...

    David Rowlands - 12/01/2022 - 14:12

  7. How and why marketing must drive sustainability

    of sustainability. These aspects include the environment, ethics, human rights and procurement.  Our marketing builds ... bidding. Marketing’s role is to ensure that we are sharing our story authentically, building trust with our ...

    David Rowlands - 11/01/2022 - 08:47

  8. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    proof The best strategy for building new connections is to use your established customer base. Referrals ...

    Richard Conn - 07/01/2022 - 12:30

  9. twogether on winning Gold for ‘Best use of direct mail’

    Master- Executions & Campaigns Customer success CX Innovation twogether’s stand-out ‘Building blocks ... that we’re creating through the campaign is the message of building something together.” Much like Lego, ... out Propolis now! twogether’s stand-out ‘Building blocks of ABM’ campaign for Salesforce brought home ...

    David Rowlands - 21/12/2021 - 15:26

  10. The big lie of thought leadership in B2B

    Storytelling Master- Brand & Content Strategy Leaders Creativity "Build it, and they will come." ... of evidence to show that good thought leadership content builds B2B brands and drives commercial results, ... real estate.  If it’s going to do its job, to build your brand and lead to long-term sales, good ...

    Philip Trippenbach - 07/12/2021 - 09:12


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