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  1. How chatbots can enhance your ABM strategy

    outreach putting buyers in control, they also help build trust in your business. Companies can use chatbots ... consistent experiences to every prospect and customer. Data shows that businesses that have incorporated ... to websites lacking chatbots. A 42% increased Sales Accepted Lead (SAL) to close rate. A 3x increase in lead ...

    Justin McDonald - 19/01/2022 - 09:16

  2. Barbara Stewart on nailing your CX in 2022

    on that. “Before digital we were so close to that,” she continues. “With all the buzzwords of growth ... personas don’t change from B to C. “When I’m in business mode, I’m still Barbara,” she explains. “My biases ... a solution that makes your business less confident and jeopardises your client’s work. Her key takeaway ...

    David Rowlands - 18/01/2022 - 08:48

  3. What’s in store for B2B marketing in 2022?

    personalised customer experience. Businesses will need to define their long-term CX transformations Since ... the beginning of 2020, businesses have had to pivot their CX towards trust, digitise overnight, redesign ... into the long-term transformation strategies  where businesses have to be ready and “fit for change”. The hard ...

    David Rowlands - 07/01/2022 - 15:27

  4. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    the leading platform for B2B organizations generating predictable revenue, has announced it has closed $200 ... conversion rates and 25% reduction in deal-to-close time.  “Today’s B2B buyer demands a better, more ... relevant, buying experience. Those companies who provide it will win their business- today and tomorrow,” ...

    David Rowlands - 20/01/2022 - 14:46

  5. Why you need emotional marketing in 2022

    businesses ensure that this is shared internally to create that same buzz in the team. You should never ... Businesses really need to think about the coherence of messaging against their brand personality. Sometimes, ... or in competition? As a consultancy, we look for ways to increase opportunities and to accelerate business ...

    David Rowlands - 20/01/2022 - 08:51

  6. How to bridge the sales and marketing alignment gap – once and for all

    be a priority for any business leader looking to generate growth. Of course, it’s easier said than done. ... of insight into each team’s customer interactions. Disparate and disconnected technologies. The business ... – and prioritise it for your business. Ensure an open dialogue between the two departments, where you can discuss ...

    John Cheney - 17/01/2022 - 10:01

  7. News: Susan McKay joins Dun & Bradstreet as international CMO

    & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... and communications for Dun & Bradstreet’s International business, which incorporates the UK and Ireland, European ... high-performing marketing teams to support business transformation, across financial services, professional ...

    David Rowlands - 13/01/2022 - 16:19

  8. Five ways AI impacts demand generation

    towards customer satisfaction. AI gives sales accurate insights into business decisions, identify ... is AI so important for B2B lead generation? It goes without saying that today’s businesses are facing ... use AI to collect educational data from a business blog and combine it with information from LinkedIn. ...

    Satish Sadasivan - 14/01/2022 - 09:00

  9. 10 lessons learned after 10 years of modern selling

    talent. You must actively nurture your employees’ development throughout their journey with your business ... and content to drive continuous improvement. Business leaders must ensure that all of their staff become data ... marketing, and customer success, but fuels the business’ overall productivity. Data insights should go beyond ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  10. How and why marketing must drive sustainability

    for scaling channels to generate demand and working with the board to grow the business globally. I drive ... services division. LG: What steps are Delta Capita taking to drive sustainable business practices, ... particularly from a marketing perspective? We are committed to responsible business practices that benefit our ...

    David Rowlands - 11/01/2022 - 08:47


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