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  1. Barbara Stewart on nailing your CX in 2022

    education. Marketing can help educate, support and bring the personas in. As she maintains, you need ‘agile’ ... personas don’t change from B to C. “When I’m in business mode, I’m still Barbara,” she explains. “My biases ... a solution that makes your business less confident and jeopardises your client’s work. Her key takeaway ...

    David Rowlands - 18/01/2022 - 08:48

  2. Five of the best digital marketing strategies B2B can learn from B2C

    & Intelligence Innovation Educate first- entertain second. ‘Tis the solemn code that B2B marketers ... of creativity. Done right, good B2B marketing can both educate and dazzle your audience. With that in mind, here ... are five of the best B2B digital marketing strategies to inspire your business. 1. Unity: Marketing inside ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  3. How to bridge the sales and marketing alignment gap – once and for all

    be a priority for any business leader looking to generate growth. Of course, it’s easier said than done. ... of insight into each team’s customer interactions. Disparate and disconnected technologies. The business ... – and prioritise it for your business. Ensure an open dialogue between the two departments, where you can discuss ...

    John Cheney - 17/01/2022 - 10:01

  4. News: Susan McKay joins Dun & Bradstreet as international CMO

    & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... and communications for Dun & Bradstreet’s International business, which incorporates the UK and Ireland, European ... high-performing marketing teams to support business transformation, across financial services, professional ...

    David Rowlands - 13/01/2022 - 16:19

  5. News: Hiscox launches card game to educate businesses about cyber security

    and competencies AI Analytics Hiscox has designed an educational cyber security card game, No Phish, inspired ... with the launch of No Phish, a new card game designed to help businesses learn about cyber readiness. No Phish ... against businesses rose from 38% in 2019 to 43% in 2020, with one in six firms attacked saying its ...

    David Rowlands - 30/11/2021 - 09:52

  6. Five ways AI impacts demand generation

    use AI to collect educational data from a business blog and combine it with information from LinkedIn. ... towards customer satisfaction. AI gives sales accurate insights into business decisions, identify ... is AI so important for B2B lead generation? It goes without saying that today’s businesses are facing ...

    Satish Sadasivan - 14/01/2022 - 09:00

  7. 10 lessons learned after 10 years of modern selling

    talent. You must actively nurture your employees’ development throughout their journey with your business ... and content to drive continuous improvement. Business leaders must ensure that all of their staff become data ... marketing, and customer success, but fuels the business’ overall productivity. Data insights should go beyond ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  8. How and why marketing must drive sustainability

    for scaling channels to generate demand and working with the board to grow the business globally. I drive ... services division. LG: What steps are Delta Capita taking to drive sustainable business practices, ... particularly from a marketing perspective? We are committed to responsible business practices that benefit our ...

    David Rowlands - 11/01/2022 - 08:47

  9. Abhi Morjaria on diversity and inclusion in B2B spheres

    with my husband and I also started my own e-commerce business. I returned into tech with Ingram Micro ... for the UK business and now as a senior global marketer. LG: In one of your blogs for IWD, you’ve spoken ... values are building the best product, causing no unnecessary harm, using business to inspire ...

    David Rowlands - 12/01/2022 - 14:12

  10. News: Radix Communications employees take over the company

    and McGuire will stay responsible for running the day-to-day business while, as sole shareholder, the trust ...

    David Rowlands - 11/01/2022 - 16:43

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