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1. How to bridge the sales and marketing alignment gap – once and for all

   be a priority for any business leader looking to generate growth. Of course, it’s easier said than done. ... of insight into each team’s customer interactions. Disparate and disconnected technologies. The business ... – and prioritise it for your business. Ensure an open dialogue between the two departments, where you can discuss ...

   John Cheney - 17/01/2022 - 10:01

2. Barbara Stewart on nailing your CX in 2022

   personas don’t change from B to C. “When I’m in business mode, I’m still Barbara,” she explains. “My biases ... a solution that makes your business less confident and jeopardises your client’s work. Her key takeaway ... to CX- and keep it simple. Want to learn more about improving your CX from the best in business? Why ...

   David Rowlands - 18/01/2022 - 08:48

3. News: Susan McKay joins Dun & Bradstreet as international CMO

   & Bradstreet, a leading global provider of business decisioning data and analytics, today announced ... and communications for Dun & Bradstreet’s International business, which incorporates the UK and Ireland, European ... high-performing marketing teams to support business transformation, across financial services, professional ...

   David Rowlands - 13/01/2022 - 16:19

4. How and why marketing must drive sustainability

   for scaling channels to generate demand and working with the board to grow the business globally. I drive ... services division. LG: What steps are Delta Capita taking to drive sustainable business practices, ... particularly from a marketing perspective? We are committed to responsible business practices that benefit our ...

   David Rowlands - 11/01/2022 - 08:47

5. Five ways AI impacts demand generation

   towards customer satisfaction. AI gives sales accurate insights into business decisions, identify ... is AI so important for B2B lead generation? It goes without saying that today’s businesses are facing ... use AI to collect educational data from a business blog and combine it with information from LinkedIn. ...

   Satish Sadasivan - 14/01/2022 - 09:00

6. What’s in store for B2B marketing in 2022?

   personalised customer experience. Businesses will need to define their long-term CX transformations Since ... the beginning of 2020, businesses have had to pivot their CX towards trust, digitise overnight, redesign ... into the long-term transformation strategies  where businesses have to be ready and “fit for change”. The hard ...

   David Rowlands - 07/01/2022 - 15:27

7. 10 lessons learned after 10 years of modern selling

   talent. You must actively nurture your employees’ development throughout their journey with your business ... and content to drive continuous improvement. Business leaders must ensure that all of their staff become data ... marketing, and customer success, but fuels the business’ overall productivity. Data insights should go beyond ...

   Pieterjan Bouten - 13/01/2022 - 09:50

8. Abhi Morjaria on diversity and inclusion in B2B spheres

   with my husband and I also started my own e-commerce business. I returned into tech with Ingram Micro ... for the UK business and now as a senior global marketer. LG: In one of your blogs for IWD, you’ve spoken ... values are building the best product, causing no unnecessary harm, using business to inspire ...

   David Rowlands - 12/01/2022 - 14:12

9. ABX: What is account-based experience, and what do you need to know?

   in the world of business. However, that doesn’t mean it has reached some flawless ‘final form.’ Account-based ...

   Daniela fernandes - 10/01/2022 - 09:54

10. News: Radix Communications employees take over the company

    and McGuire will stay responsible for running the day-to-day business while, as sole shareholder, the trust ...

    David Rowlands - 11/01/2022 - 16:43

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