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  1. B2B case study interviews: 7 life-changing questions

    a rational buying decision. In my experience, they'll probably say they like and trust your salesperson, ... or that your brand intuitively feels like a good fit. B2B buyers are an object study in System 1 and System ... to identify with the buyer, so they feel motivated to copy them. You should reassure your audience ...

    David McGuire - 30/03/2023 - 14:31

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    in my experience, and one that we’ll elaborate here in more detail. Findings from these cases revealed ... this at the time, the company was looking to attract buyers with their newly burnished brand and were hopeful ... powerful example in my experience of how branding facilitates M&As and IPOs, and how branding is pure ...

    Sue Mizera - 09/03/2023 - 11:16

  3. News: World’s first B2B Tiktok studio launches across the UK, US and Europe

    experimenting with and embracing the new. Otherwise your competitors are going to get their first. “ “TikTok has ...

    David Rowlands - 02/03/2023 - 13:50

  4. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    my personal experience. All three cases below feature international companies that followed ...

    Sue Mizera - 27/02/2023 - 15:39

  5. Simon Edward CMO video part 2 form

    marketing leader and IBM CMO, Simon Edward. Here, Simon brings his 30+years experience to reveal some ...

    scotty - 21/02/2023 - 10:58

  6. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

    fit, as she brings 25+ years of experience across integrated PR and marketing, global award-winning ...

    David Rowlands - 03/02/2023 - 14:17

  7. A new year, a new set of priorities: Tackling your 2023 budget

    polluting the air, one of my biggest frustrations is the public charging experience- it’s pretty awful. ... of battery powered cars is being promoted to us daily, the experience is anything but glossy. Spending ... And this experience is the same with many companies; from inadequate customer service to frustrating buying processes, ...

    Oliver Budworth - 25/01/2023 - 14:36

  8. Propolis marketing lead

    operating on a subscription basis consequently, experience of marketing in a paid community ... metrics including ROI and using this to optimise campaigns and sales support Skills and experience 1+ years of B2B ... marketing experience within SaaS or online community or subscription-based business intelligence Solid ...

    Jennie Barrick - 20/01/2023 - 14:41

  9. Media and training marketing executive

    the marketing of our media products and training courses. If you have at least one year’s marketing experience ... and experience that maximises business performance. It is an existing and trusted brand, which is customer driven ... that works at pace. You are a focused and highly organised individual, and your skills and experience ...

    Jennie Barrick - 20/01/2023 - 14:33

  10. Eight essentials for a successful global marketing rebrand

    sustainability, company culture, customer experience and relationships, so aligning corporate strategy with your ... requires creativity, and smart use of collaborative software tools.  In my experience, it’s always great ... They won’t, they don’t, they’ll be too embarrassed to ask, and they’ll experience massive FOMO. And you’ve ...

    Yasutaka Mizutani - 19/01/2023 - 12:35


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