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  1. How CogniClick can personalise your content for ABM success

    results. Use cases for this assessment format include a maturity assessment, healthcheck, calculator ...

    David Rowlands - 09/12/2021 - 11:58

  2. Everything you need to know to create a high-converting B2B product page design

    with an inventory turnover calculator to balance inventory and sales even when customers are shopping ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  3. Why your competitors are creating content in clusters (and why you should too)

    and calculating which aspect of your pillar topic to home in on next, make sure you’re still creating content ...

    Kerrie Malone - 06/12/2021 - 09:28

  4. 6 crucial KPIs to measure in B2B marketing

    and is often fiendishly difficult to calculate and attribute. For this to work, you need to track from first ...

    Mercè Cozens - 06/04/2021 - 13:25

  5. What you missed out on at B2B Marketing Get Stacked 2021!

    of conversion rates at a campaign level. Calculating ROI, CPx and CAC. On Day Two, PWC’s Laura Sloane, discussed ...

    Kavita Singh - 29/03/2021 - 12:55

  6. 5 ways to become a successful B2B seller in 2021

    calculators for key market sectors will become far more valuable in 2021 than it ever has been in the past, ...

    Jim Preston - 08/02/2021 - 13:50

  7. 5 metrics to analyse when creating an account score

    Here, you’ll need to set a different score by action—be it a CTA click, PDF download,  ROI calculator ... for a newsletter, and the ROI calculator will be even higher as it demonstrates clear intent. By setting a ranking ...

    Vincent DeCastro - 15/01/2021 - 16:57

  8. What 15 years of B2B case study interviews have taught me about your audience

    collect the data, and do a “before and after” calculation. In B2B, we talk a lot about dashboard ...

    David McGuire - 18/01/2021 - 15:03

  9. Awards case study: ServiceNow wins gold for 'Best use of live-event marketing'

    white papers and value calculators, and registration links to the workshops for participants to explore ...

    David Rowlands - 26/11/2020 - 17:25

  10. Awards case study: How Fight or Flight and Flipdish won Gold for 'Best public relations campaign'

    analyst and respected retail commentator Peter Backman to calculate the value of the UK hospitality sector ...

    David Rowlands - 26/11/2020 - 16:23


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