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  1. How to bridge the sales and marketing alignment gap – once and for all

    required changes to marketing and sales campaigns that are visible to all. Crucially, a CRM system is both ...

    John Cheney - 17/01/2022 - 10:01

  2. Abhi Morjaria on diversity and inclusion in B2B spheres

    in renewable energy, donating 1% of sales to grassroots and environmental groups, campaigning for environmental ... insensitive and potentially an output of having non-diverse perspectives on the project. To create campaigns ...

    David Rowlands - 12/01/2022 - 14:12

  3. Eight areas that marketing need to focus on to future-proof their 2022

    thought, creativity and resources to make it work with an interesting mix of content, data and campaigning ...

    Kate Cox - 10/01/2022 - 15:16

  4. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    information, identify sales opportunities, manage marketing campaigns and support customer service teams. ...

    Richard Conn - 07/01/2022 - 12:30

  5. twogether on winning Gold for ‘Best use of direct mail’

    Master- Executions & Campaigns Customer success CX Innovation twogether’s stand-out ‘Building blocks ... of ABM’ campaign for Salesforce brought home Gold for ‘Best use of direct mail’ at the B2B Marketing ... Campaign overview At the start of 2020, twogether delivered Lego construction kits to the homes of 30 key ...

    David Rowlands - 21/12/2021 - 15:26

  6. The B2B Marketing Awards 2021: Check out who won big

    Marketing department Professional development Master- Executions & Campaigns Performance management ... Skills and competencies Campaign management Leaders Creativity Innovation Internal & External talent ... for three campaigns: ‘What’s cooking’ for Alto-Shaam, ‘Your imagination starts with our finish’ and ‘The ...

    David Rowlands - 01/12/2021 - 16:29

  7. Five of the best digital marketing strategies B2B can learn from B2C

    process behind the campaign at the Association of National Advertisers (ANA) 2020 Masters of B2B ... your campaigns are emotionally invested- regardless of whether you’re creating B2C or B2B marketing. ... 'Marketing Dynamix' campaign. It was based around an innovative microsite that asked users the question: ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  8. News: New hires in B2B

    expertise in devising and delivering award winning marketing campaigns, a deep understanding of digital ...

    David Rowlands - 21/12/2021 - 09:09

  9. Five predictions on data changes to future-proof your 2022

    and optimising their campaign performance. 1. Cookies will be long gone before the official deprecation ... are recognising the benefits of a personalised and targeted approach in their campaigns. We now have the required ... and adapt their strategies and campaign activations accordingly will undoubtedly come out on top next year. ...

    Jon Clarke - 20/12/2021 - 12:01

  10. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    marketing is the ‘what’ we do and our technical marketing capabilities, such as digital, content, campaign ...

    David Rowlands - 17/12/2021 - 15:04


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