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  1. The IBM GTS story

    a broad spectrum of technological fields. To enhance their sales capabilities in 2020, they held a virtual ...

    Jason Taylor - 19/10/2021 - 15:46

  2. Kate Owen on how multifaceted ABM can be applied across higher education

    brand promotion.  In addition, UPP has integrated new ABM capabilities into the team with the view ... are on the scene all the time,” Kate states. She adds that, within the higher education sector, capabilities ... data, innovation and technology together to further develop capabilities and direct focus and help us ...

    David Rowlands - 19/10/2021 - 16:26

  3. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    it bring more value to your clients, to your people? It was Omobono’s digital experience capabilities ... that attracted TMP, Matt states: “There was a strategy fit there from a capability standpoint. It will help us ... is the level of complementary capability that Kingpin brings in relation to not just TMP, but Omobono.” Whilst ...

    Lucy Gillman - 08/10/2021 - 10:04

  4. News: Hubilo announces £92 million investment as the new era of events begins to unfold

    a powerful technology capable of connecting the offline and online worlds, a strong CEO and an amazing market ...

    David Rowlands - 13/10/2021 - 11:51

  5. The must-have skills marketing teams need for automation success

    their digital capabilities must either hire the talent needed or equip existing staff with the skills they’re ...

    Tom Ryan - 28/09/2021 - 16:26

  6. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    reduce your prices at that point.” What service capabilities do we need to deliver our customers' ... capabilities? This leads to the next question. Get back to the basics and focus on the people, processes ... the tech team, they might not have the capabilities you’ll need. That’s why you can’t work in silos ...

    David Rowlands - 02/09/2021 - 09:58

  7. News: Gravity Global receives major investment from private equity fund to continue international expansion

    that the agency’s strategy is to create a global network of agencies, with a core focus on B2B, capable ...

    David Rowlands - 09/09/2021 - 15:08

  8. News: Jabmo announces integration with Google, becoming omnichannel ABM platform

    recent integrations with Facebook, Instagram and LinkedIn, adding to the platform’s legacy capabilities ... and selling. Thanks to all the capabilities added to the Jabmo ABM Platform this year, including the Google ...

    David Rowlands - 02/09/2021 - 17:25

  9. News: Integrate extends demand marketing capabilities with launch of Precision Events

    In addition, the service has security protocols in place, including single-sign capabilities with identity ... security protocols in place, including single-sign capabilities with identity providers and SOC-2 ...

    Kavita Singh - 24/06/2021 - 09:37

  10. Transformation through messaging and engagement: An interview with Gary Hurry

    marketing technology, people capabilities and culture to ensure that marketing is not only operating ...

    David Rowlands - 31/08/2021 - 09:37

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