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  1. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    and Twogether wanted to take stock of what the board will care about when it comes to evaluating marketing ... change. With that in mind, B2B Marketing and Twogether wanted to take stock of what the board will care ...

    Daniela fernandes - 23/11/2021 - 15:20

  2. How to realise the full potential of sustainability marketing

    According to the Journal of Advertising Research, customers will only care about your ESG messaging ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    with, be connected to, and experience caring for others, sharing with others.  Autonomy: we desire ... of their customer care service (“amazing sales and service follow-up; free repair service is hugely important”) ... and their organising and sponsoring local riding clubs. Customer care delivers individual satisfaction: “If you lose ...

    Sue Mizera - 19/11/2021 - 09:34

  4. 11 words to delete from your B2B copy

    an empty sound that doesn’t mean anything. At best, nobody cares. At worst, you’ve told your audience ...

    David McGuire - 18/11/2021 - 16:34

  5. Marketing automation implementation- where to begin?

    a new marketing automation tool successfully is not a quick task. It requires careful planning, ... is not a quick task. It requires careful planning, integration, and onboarding, so where to start?   anonymous ...

    Tom Ryan - 14/10/2021 - 15:23

  6. Universal identity resolution is a myth. It’s also a bad idea

    they don’t care (hard to believe given the public backlash), or is it because privacy is too personal ...

    Ray Kingman - 05/11/2021 - 09:31

  7. Driving growth through CX

    and deciding is taken care of and customer-facing teams can focus on strategic goals rather than tactical, ...

    James Frampton - 01/11/2021 - 10:02

  8. Taking the pulse of your brand and communications

    been carefully crafted over years, not weeks or months. The ‘space’ that these brands have positioned ...

    Mercè Cozens - 27/10/2021 - 09:57

  9. Thinking of starting a B2B podcast? Ask these three questions first

    was interesting and unusual. Things are different now. In any B2B market you care to name, there are likely more ... around one question – which is asked by a listener, so we know it’s something the audience cares about ...

    David McGuire - 20/10/2021 - 09:34

  10. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    as if with a friend, as they feel you genuinely understand them, talk immediately to them and care about them.  Pipe ...

    Sue Mizera - 13/10/2021 - 09:49

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