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  1. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    on sales; not investing in this area carries a risk, but so does not investing enough.  Thought leadership ...

    Andrew Mildren - 02/11/2021 - 15:10

  2. Taking the pulse of your brand and communications

    content and campaigns. But, before getting carried away with the execution, you need to get everyone ...

    Mercè Cozens - 27/10/2021 - 09:57

  3. Five top tips to stop your content from being boring

    valuable content is by carrying out new research into a particular topic or area that they will ... that you can gather insight without any upfront investment.  You could carry out a survey of your ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

  4. Part 2: Auditing a brand may make B2B consider brand building

    we haven’t partaken in too much of the local holiday tipple – we really mean it! Carry on reading ...

    Mercè Cozens - 07/09/2021 - 15:05

  5. 4 product launch failures and what we can learn from them

    was discontinued and the original returned to the shelves. Why did it fail?  Although they had carried out taste ... Why did it fail?  Although they had carried out taste tests before launch, their research failed ...

    Kelly Wright - 04/08/2021 - 11:09 - 1 comment

  6. Addressing customer success with Barbara Stewart, Propolis Hive Expert in CX

    How can marketers carry out this research and then turn that into a great CX plan? BS: To be customer ... Conduct Job to be done interviews to understand your customer needs Carry out co-creation customer ...

    Kavita Singh - 25/05/2021 - 10:10

  7. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

    With a relatively small but extremely high-value B2B market, qualitative research was carried out. They reached out ... qualitative research was carried out. Stein IAS reached out to high-level stakeholders around the globe. ...

    Kavita Singh - 02/06/2021 - 10:43

  8. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    and produce better results in less time ”. Creative work requires strong focus and is best carried out ... different modes of working, making very different demands upon those carrying them out – and best conducted ...

    Iain Halpin - 01/06/2021 - 14:07

  9. Precision demand marketing: Why the only process that matters is the buyer’s

    of an extensive survey carried out by B2B Marketing, this report will answer these questions, and introduce ...

    Jack Mann - 17/05/2021 - 15:13

  10. Steps to a CX audit

    Questions to ask yourself while carrying out  Some questions you should ask while doing a CX audit include ...

    David Rowlands - 18/03/2021 - 09:46

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