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  1. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    for brilliance. Part one. So, marketer, you have this terrific, game-changing idea that in 2023, your business ...

    Sue Mizera - 08/12/2022 - 10:09

  2. Transforming your promise into your brand DNA

    memories. Everyone remembers that NVIDIA started in gaming – and look at where they are now. Thousands ...

    Zsofia Raffa - 29/11/2022 - 10:41

  3. In Web 3.0 terms, today is 1995

    of it was that, at the time, Gates couldn’t really explain why you’d want bother watching a baseball game ...

    Joel Harrison - 10/11/2022 - 16:43

  4. News: The B2B Marketing Awards shortlist announced!

    The game' by Sharper B2B Marketing 'Powerline at COP26' by Bray Leino 'Profit hunter: Tech ... 'Energia, fly the future' by Gravity Global 'Game hub' for Dell Technologies, by twogether ... Communications 'Game hub' for Dell Technologies, by twogether 'Meet versius' – A pioneering ...

    David Rowlands - 23/08/2022 - 09:55

  5. The importance of brand personality in B2B – and how to find yours

    in their use. Vanilla ice cream, a golf game, an old BMW and a wild stallion were the startling and totally ...

    Sue Mizera - 25/08/2022 - 14:16

  6. Forget everything you (think you) know about ABM

    a solution – a bit like a ‘whack-a-mole’ arcade game – without any alignment with sales and account teams. ...

    David Rowlands - 18/08/2022 - 15:17

  7. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

    Content Strategy Brand Creativity Customer success CX The B2B landscape is evolving at pace. Game ... Check out Propolis now! The B2B landscape is evolving at pace. Game-changing influences ...

    Jonathan Turner - 20/07/2022 - 09:29

  8. How your peers are measuring marketing operations

    “skin in the game” in relation to pipeline and demand generation targets, even having a bearing ... these measures. This again will ensure they are encouraging colleagues across marketing to raise their game ...

    Simon Daniels - 25/07/2022 - 10:08

  9. B2B Ignite- Marketing Box of Delights

    the same All seeking an edge in this competitive game So learn well, stay sharp if we want to progress ... Because we're each paid to win this game of B2B marketing chess That big message said, welcome enjoy ...

    David Rowlands - 28/06/2022 - 10:00

  10. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    was ready to “Change” the game, but many brokers were not aware of them. They needed to put Change Wholesale ... to win.  Media, channels or techniques used  Meet the Closer Twins. A game changing hook into audience’s ... highly competitive, but Keith sees the long game of ultimately closing more loans because ...

    David Rowlands - 13/06/2022 - 16:00

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