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1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

   all representing entirely different companies, markets and categories, the successes we detail share ...

   Sue Mizera - 09/03/2023 - 11:16

2. A new year, a new set of priorities: Tackling your 2023 budget

   that proliferates most categories?).  Don’t wait. Start it today, and be honest, because the more you put ...

   Oliver Budworth - 25/01/2023 - 14:36

3. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

   Awards in December. But why did they win? Here are my insights as a judge for this category I’ve blogged ... previously about my experience as a judge for the B2B category at the DMA Awards, where I offered some ... consumer technique into the most B2C-like of B2B categories. But use of music wasn’t the sole reason ...

   Joel Harrison - 15/12/2022 - 14:06

4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

   – will assume the high ground of leadership in the whole category. It will make us all proud to say it out loud! ... on minor points. E.g.,  “Let’s face it, all the players in this category offer excellent products. I’m ... looking for the brand that stands out for its leadership and point of view on where the category ...

   Sue Mizera - 08/12/2022 - 10:09

5. Does ESG get the gold standard for B2B at the DMA Awards?

   the B2B category at the DMA Awards for the first time since 2019. Well, I say ‘back’… but given ... of the rest of the judges. Fortunately, the panel for the B2B category was masterfully chaired by Scott ... run by my organisation. We launched a brand new category focused on this area for 2022, ...

   Joel Harrison - 18/10/2022 - 13:28

6. People or personas? What B2B marketing can learn from B2C

   those choices to anyone else.  Faced with huge selections in most consumer categories, we use simple ... We'll even extend that trust across categories (so when the toothpaste brand launches a mouthwash, ...

   Anonymous (not verified) - 08/08/2022 - 11:55

7. Under the hood of Amex’s success with small businesses

   the category of business. It's not just business people reading business things to do better at work. ...

   David Rowlands - 10/08/2022 - 10:13

8. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

   in their own products and categories. However, it is more difficult to go beyond this to add new levels ...

   Jonathan Turner - 20/07/2022 - 09:29

9. News: The Martech Awards winners

   landscape. There were a total of 11 categories, and winners join the ranks of Adobe, HubSpot and Microsoft. ...

   David Rowlands - 08/07/2022 - 09:05

10. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    engagement and generated leads. And along the way disrupted a stodgy category in the best possible way.  ... Strategy – broader business issues faced The Change Company has a category-changing product, but it lacked ... to be a catalyst for Change in the mortgage category, giving them a unique brand differentiator and establishing ...

    David Rowlands - 13/06/2022 - 16:00

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