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  1. The B2B Marketing Awards 2021: Check out who won big

    channel marketing initiative. ‘The better-for-business zone’ for Zen Internet, by OneGTM. Best ...

    David Rowlands - 01/12/2021 - 16:29

  2. News: Annual study reveals rising stars in the marketing multiverse

    and with human understanding across channels. To nurture relationships, respect diversity and build inclusive ... use of channels and marketing mix in achieving this.  Inconsistency is the overriding trend ... compliant websites. 22% do not link to brand social channels. In addition, 94% of Global 300 CEOs ...

    David Rowlands - 30/11/2021 - 16:21

  3. The future of tech marketing and revenue performance: What’s impacting growth for 2022 and beyond

    Master- Growth With marketers constantly in pursuit of the next great strategy, tactic or channel ... of the next great strategy, tactic or channel, it can sometimes feel like there is no status quo – just ...

    Daniela fernandes - 23/11/2021 - 15:20

  4. How sales training and coaching can drive B2B success in 2022 and beyond

    digital channels, and marketers face a plethora of decisions and shifts in buyer behaviours ... competition is rife across digital channels, and marketers face a plethora of decisions and shifts in buyer ...

    Kevin O'Regan - 09/11/2021 - 10:37

  5. Gilroy

    customer-centric methodology applies the strategic intent of ABM to a digitally led, multi-channel approach. ...

    Daniela fernandes - 19/11/2021 - 14:11

  6. Planning for 2022: An interview with Mercè and Steven Cozens

    we know how many inquiries we need, we can then forecast activity by channel, the budget required ...

    David Rowlands - 19/11/2021 - 10:26

  7. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    by knowing what they want before even they do. They easily access you across channels most convenient ... stacks shall advance together. It will be holistic, multi-channel and multi-tactic, long and short-term, ...

    Sue Mizera - 19/11/2021 - 09:34

  8. Unconventional ways of getting customer insight

    six or fewer reviews. So it pays to take them as seriously as every other customer channel. Online ...

    Kate Cox - 15/11/2021 - 09:25

  9. Four tips and tricks to think differently about content management and improve digital experiences

    to the digital realm and businesses had to adapt, pivot and embrace new channels, all while customising ... not only are they unifying content and assets to serve multiple channels, they’re also more advanced ... and channel.  But the benefits don’t end there. A strong DAM solution, with the right access and security ...

    Kieron McCann - 10/11/2021 - 14:59

  10. How to approach your ABX strategy

    channels and orchestrate some account-focused plays so you can start to scale engagement. Close is all ...

    David Rowlands - 10/11/2021 - 10:57

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