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  1. How to approach your ABX strategy

    on customer success, especially when you take into account the fact that they will provide characteristics ... characteristics,” Leanne explains. Once you’ve clearly defined this profile, you can build out and find these target ...

    David Rowlands - 10/11/2021 - 10:57

  2. How to build a B2B content strategy

    Consider where they are online and how you can reach them, as well as any identifying characteristics like ...

    Larry Kotch - 21/09/2021 - 11:48

  3. How to adopt the behaviours and characteristics of true MOPS professionals.

    ...

    David.power_519256 - 29/01/2021 - 10:20

  4. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

    companies share 3 characteristics: they  execute with purpose  (they know who they are, and what they stand ...

    Ted Kohnen - 24/05/2021 - 18:32

  5. News: Salesforce introduces AI-powered account-based marketing tools

    characteristics to identify the accounts most likely to make a purchase. Meanwhile, Accounts as Campaign Members ... Identification, analyses engagement-based buying signals and customer characteristics to identify the accounts ...

    Kavita Singh - 26/03/2021 - 15:21

  6. The Values Ladder as every successful CMO’s cynosure

    as a science and construct and measure happiness in terms of the distinct characteristics that made people ... material out of which something is made Formal cause: (εἶδος,  eîdos) defining characteristics (shape) ...

    Sue Mizera - 12/01/2021 - 15:18

  7. 5 marketers share 5 tips to sales and marketing alignment

    it is helpful to have clear definitions as to what characteristics constitute a marketing qualified lead versus ...

    Kavita Singh - 17/12/2020 - 14:21

  8. Pitching to the personality of an SME: How to appeal to the characteristics of small business owners

    speaks to GoDaddy, Mailjet and SDL about how to target the different personas and characteristics ... and SDL about how to target the different personas and characteristics in the small business sector. For ...

    Rebecca Ley - 27/03/2018 - 09:54

  9. Awards case study: The Crocodile and ServiceNow win 'Best customer experience (CX) initiative'

    on their individual and situational characteristics was created, and was used to develop communications designed ...

    David Rowlands - 26/11/2020 - 10:44

  10. 5 common characteristics of high-converting landing pages

    common characteristics. Here are five of them:   1. Simplicity It might seem unoriginal to say, ...

    Oliver Matejka - 18/01/2017 - 15:04

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